Jesse Carroll

Award-Winning VO Artist & Coach 🎤 Founder of Voiceover School, Voice of Backroad Truckers (History/Hulu) Nintendo, Amazon, Walmart + 2000 VO Creds

[Jesse Carroll @JesseCarrollVO]

Want work to magically appear?

Tell your clients you're going on vacation.

"Heading out next week — need anything before I go?" Watch how many suddenly do. It's a cliché because it's true.

👇 https://t.co/Zd7QKcbzFM

[Jesse Carroll @JesseCarrollVO]

The best follow-up email asks for nothing.

Every 3 months, message a past client like an old friend. No pitch. No "I'm open for work."

Make it about them. That's what gets a reply.

👇 https://t.co/Zd7QKcbzFM

[Jesse Carroll @JesseCarrollVO]

Following up with clients on social? Stop liking their posts.

A like is nothing. Nobody remembers who liked their stuff.

Leave a real comment. That's where they actually think about you.

👇 https://t.co/Zd7QKcbzFM

[Jesse Carroll @JesseCarrollVO]

The hardest money in voiceover is a total stranger.

The easiest is someone who already paid you.

Your past clients are your cheapest leads. Follow up.

👇 https://t.co/Zd7QKcbzFM

[Jesse Carroll @JesseCarrollVO]

Specialists raise their rates and their standards.

Generalists race to the bottom.

Pick a lane — games, animation, promo — and train it like you're going to the Olympics.

👇 https://t.co/BeuXx9eCVc

[Jesse Carroll @JesseCarrollVO]

It took me 250 voiceover auditions to book my first job.

I still cleared six figures that year.

One audition is noise. 100 is data. Quit at 40 and you bailed 10 auditions before the math even gets interesting.

👇 https://t.co/BeuXx9eCVc

[Jesse Carroll @JesseCarrollVO]

"I practice all the time. I'm just not ready to record yet."

That's not high standards. That's fear wearing a fancy outfit.

Record the thing.

👇 https://t.co/BeuXx9eCVc

[Jesse Carroll @JesseCarrollVO]

The booth doesn't make the voice actor.

I've owned a $15,000 vocal booth. You know what sounds basically the same?

A walk-in closet full of clothes.

👇 https://t.co/BeuXx9eCVc

[Jesse Carroll @JesseCarrollVO]

"Conversational" doesn't mean flat. It doesn't mean dead. It doesn't mean robot.

It means you're actually talking to someone about something you care about.

That's it. That's the note.

[Jesse Carroll @JesseCarrollVO]

If you put in hobby effort, you're going to get hobby results.

Voice over isn't a side hustle you coast through. It's a business you build.

[Jesse Carroll @JesseCarrollVO]

250 voiceover auditions to book my first job.

Still cleared six figures that year.

Volume wins. Always has.

[Jesse Carroll @JesseCarrollVO]

AI can replicate "strong male voice."

AI can't replicate you being slightly sarcastic, pausing in an unexpected place, or laughing at the absurdity of what you're reading.

Your personality is your moat.

[Jesse Carroll @JesseCarrollVO]

The brief said "straightforward and matter of fact."

If I take that literally, I sound like everyone else.

I take it intelligently — and the client goes "oh, we didn't think about it like that."

[Jesse Carroll @JesseCarrollVO]

Everyone in voiceover has a good voice. That's why they got into it.

If you're banking on that, it's a losing strategy.

[Jesse Carroll @JesseCarrollVO]

"Conversational" isn't a tone you dial to. It's actually having a conversation.

About something you care about. With a person you can see.

If you're trying to SOUND conversational, you're already doing it wrong.

[Jesse Carroll @JesseCarrollVO]

Make casual decisions, things stay the same.

Make bold decisions, life is an adventure.

Happy first Mother's Day, Heather.

[Jesse Carroll @JesseCarrollVO]

Full story: https://t.co/ojwy3845AJ

[Jesse Carroll @JesseCarrollVO]

"Whatever you can do or dream you can begin it. Boldness has genius, power, and magic in it."

Carried this quote since I was 19. It's been right every single time.

[Jesse Carroll @JesseCarrollVO]

Sold everything I owned during COVID to chase a voiceover career in New York.

No visa. No guarantee. No backup plan.

Then booked History Channel. Met my fiancée. Built a business.

All after the commitment. Not before.

[Jesse Carroll @JesseCarrollVO]

AI built me an entire marketing plan for my voiceover business.

Target markets. Outreach templates. Follow-up sequences. Content calendar.

Stuff I'd pay a consultant $5K for. Done in 20 minutes while I ate lunch.