Jessie Adamczyk

#momboss ~ organized freak ~ proud Michigander

VP #ClientExperience @cleverbridge, focused on people leadership, technology, marketing & revenue operations.

[Jessie Adamczyk @JessieAdamz]

Not all great #leaders are humble, but humility is a desirable #leadership trait. Humble leaders are always looking for ways to help and no work is "beneath" them. This kind of engagement earns them respect and trust from their employees. https://t.co/JRvSPBHgho

[Jessie Adamczyk @JessieAdamz]

The #coronavirus has upped customer expectations about #ecommerce. To stay competitive, kick it up a notch. Instead of sending shoppers looking for product info, increase engagement by making some short, detailed videos on how to use your product. https://t.co/SkZZ27UX2z

[Jessie Adamczyk @JessieAdamz]

A prerequisite for #ABM success is providing value-added #content. Consumers dislike being handing a blatant "sales pitch." Content that addresses the needs of prospects helps build brand leadership, which in turn will help your business thrive. https://t.co/iDqQAHwNuG

[Jessie Adamczyk @JessieAdamz]

In this #TalkingB2B interview, @DougCaviness talks with @trustradius Founder & CEO @vinaybhagat about the major disconnect between B2B buyers and the companies that market to them. #B2B #TrustRadius #B2Bmarketing https://t.co/gQ6mBUTTVJ https://t.co/RNF9itqbmH

[Jessie Adamczyk @JessieAdamz]

94.2% of companies have an #ABM program, but more than 40% see it as a lead gen strategy only versus an overall alignment plan. If your company is engaging in one-to-many ABM and one-to-few ABM, you are missing opportunities to drive sales cycles. https://t.co/ZCTJgUi1l2

[Jessie Adamczyk @JessieAdamz]

While many will continue to #WFH this year, others will return to the office either all or part of the time. #Leaders must continue to support employee development of all workers. Be sure to share clear feedback, kudos, and areas for growth as usual. https://t.co/niN7PcOY9a

[Jessie Adamczyk @JessieAdamz]

A recent survey shows that #ecommerce #checkout performance gaps shrank between the top 30 and bottom 30 merchants. Why? This is partly due to #SaaS platforms that aided checkout innovations for smaller eCommerce merchants and boosted their performances. https://t.co/vbxtIAjEUb

[Jessie Adamczyk @JessieAdamz]

When you think of #ThoughtLeadership, do you think of an egotistical personal brand builder? The concept has been reborn as a #ContentMarketing approach that positions a company, exec, or other subject matter expert as the go-to resource in their field. https://t.co/wDMJasUazI

[Jessie Adamczyk @JessieAdamz]

If you're a #leader who's feeling cautiously optimistic going into 2021, you are not alone among your peers. Since change is already happening, embrace it to solve problems. Make change work for you in the coming year. https://t.co/oVFxdLyHv0

[Jessie Adamczyk @JessieAdamz]

The beginning of the new year is the ideal time to beef up your #ecommerce #marketing strategy. First, decide how far out you want to plan your marketing. If you aren't sure, you can always map out a basic plan for the year and add more details later. https://t.co/gOCP0I2CpK

[Jessie Adamczyk @JessieAdamz]

#B2BMarketing pieces can be guilty of presenting too much information. Most people have short attention spans. #InteractiveContent such as quizzes or short surveys are quick and fun, and relay valuable prospect information to your business. https://t.co/1nCdUWVZmU

[Jessie Adamczyk @JessieAdamz]

#UnconsciousLeadership happens when we aren’t self-aware. It's weak and can become destructive. Becoming more conscious means choosing to invest in the beliefs that serve us, rather than letting false beliefs hijack our decision-making. https://t.co/qGCMlBNQeY

[Jessie Adamczyk @JessieAdamz]

#eCommerce payments fraud is on the rise. Account takeover (ATO) is a common fraudulent attack where the attacker illegitimately gains access to a user’s accounts. Users can help prevent ATO by using different passwords for different accounts. https://t.co/5TKZMWB8ns

[Jessie Adamczyk @JessieAdamz]

Patience is a virtue when working with prequalified leads. If a sales rep jumps in too soon, then the lead may not be primed for action and the sale may be lost. Give #marketing the time they need to do their job properly before initiating the close. https://t.co/KwB3L01DuI

[Jessie Adamczyk @JessieAdamz]

This year, allow your business to thrive. A combination of collaboration, empathy, risk-taking, and assertiveness will propel you and your employees forward. Your #leadership skills determine the #success of your business. https://t.co/pKcJmwpgLt

[Jessie Adamczyk @JessieAdamz]

#Ecommerce is evolving rapidly, so it's important to keep up with current analytics to give your customers the best #CX. Real time data allows you to better understand your customers, respond more quickly, and anticipate their future needs. https://t.co/7Eyu13zGOm

[Jessie Adamczyk @JessieAdamz]

Up-and-coming #MarketingTools include #Crystal. This Chrome extension analyzes millions of online data points to show you a prospect, customer, or co-worker’s personality on their LinkedIn profile. This aids greatly with effective communication. https://t.co/gWutGjbI4O

[Jessie Adamczyk @JessieAdamz]

#Delegating work can be tough. Just like the saying, "teach a man to fish and he will eat forever," remember that delegating work helps your employee develop their skills, as well as lightens your load. Here are some tips on ways to delegate: https://t.co/0CixjiIfAr

[Jessie Adamczyk @JessieAdamz]

#EmailMarketing can be a challenge, but when done well, it pays off. Pay attention to your past #analytics and consider what your audience needs at this particular moment. Putting yourself in their shoes will improve your own #DigitalMarketing. https://t.co/qMuYy7TrkX

[Jessie Adamczyk @JessieAdamz]

cleverbridge had an amazing 2020! As a leader, it's important to look back on the positives that came from the hard work and perseverance of my team last year.

Check out these expert resources to help you bring your business succeed in 2021. https://t.co/vu11jSEcX9 #ecommerce