I shared my thoughts why Entity authority is becoming a key part of Modern SEO and what that means for businesses.
Check here -
https://t.co/Ra9cI0IJDT
Stop treating your SEO pages like introverted roommates who refuse to talk to each other. π
Instead of chasing one massive keyword, link small, low-competition wins together to pass authority. That's how SEO compounds.
#SEO#SEOContent#GrowthHacking
New from Google's Brendon Kraham -> Good SEO is good GEO
"Our new generative AI features are rooted in the same core ranking and quality systems as traditional Search. And, because these AI experiences retrieve up-to-date content from the existing search index, the best formula for success remains foundational SEO."
Some things to keep in mind according to Brendon:
1. Donβt worry about all the new names. Good GEO, AEO, LLM SEO is good SEO
2. Donβt optimize for bots. Optimize for people. Thereβs no need to write awkward, keyword-stuffed copy or chunk your content into tiny, artificial snippets. Our systems understand language just like a human.
2a. Also, chasing inauthentic mentions is not helpful as it might seem.
3. Donβt focus on generic content. Prioritize your unique perspective
4. Donβt forget your website. Build a great web experience
https://t.co/XvHgA3SqQN
7 Claude Prompts for Building Meta Ad Campaigns From Scratch:
Most founders launch ads and burn cash fast.
No structure. No system. Just guessing.
Claude can fix that before you spend a dollar.
It builds the skeleton. You bring the judgment.
Planning SEO content for the 2nd half of 2026?
PLEASE do this first:
1. Get all your blog URLs into a spreadsheet.
Use Screaming Frog to crawl your site and export the URLs. Then enrich the sheet with data from:
- Ahrefs
- Google Analytics
- Google Search Console
2. Find the keywords each important URL ranks for.
Use Google Search Console or Ahrefs, then add:
- Primary keyword
- Secondary keywords / variations
- Current rankings for target keywords
If a page isnβt ranking for anything, find the most relevant target keyword in Ahrefs and add that too.
3. Audit every post and assign an action:
- Leave: already reached its potential
- Merge: cannibalising or too similar to another page
- Delete: no longer useful or valuable
- Update: small improvements needed
- Rewrite: major improvements needed
Prioritise updates and rewrites where:
- target keywords sit in positions 4-20
- the page has higher conversion or revenue potential
- there are obvious improvement opportunities
- the page isnβt yet being retrieved by LLMs
Reminder:
Not all of your Q3 content plan needs to be new.
Youβre probably sitting on many quick wins in content that youβve already published.
MASTER Claude Cowork for SEO in under 60 minutes:Β
(even if you've never tried it)
1. Pick the right model.
Open Cowork. Select Opus 4.7. Turn on Extended Thinking.
Most people are running SEO prompts on Sonnet or the default model.
Wrong model = surface level output. Every single time.
Opus 4.7 with Extended Thinking doesn't just answer your question.Β
It thinks through your entire market before responding.
The difference between a $20/month result and a $ 10k / month agency result is often just this one setting.
2. Load your business brain.
Before anything else paste this into Claude:
"Here is everything you need to know about my business:Β
[name], [website], [location], [services], [target cities], [top 3 competitor URLs].Β
Use this as context for everything. Never ask me for this again."
Claude stops being generic. Starts being yours.
Most people skip this and spend the next 6 months getting advice that could apply to any business in any city in any industry.
That's not SEO. That's guessing.
3. Set your SEO mission once. Forever.
Go to Settings β Cowork β Edit Global Instructions.
Paste this:
"You are my local SEO strategist with 14 years of experience. Always read my business context before responding.Β
Always compare my business against my competitors before giving advice. Always prioritise commendations by revenue impact. Never give generic SEO advice that doesn't apply to my specific market and location."
You set this once. It runs every single session.
Your prompts can now be 10 words long and hit harder than a 500 word prompt ever could.
4. Build your competitor file.
Create a document called COMPETITORS.md
Inside list your top 5 competitors with:
- their website URL
- their GBP URL
- their review count and average rating
- the keywords they rank for that you don't
- the categories they have that you're missing
Paste this into Claude before every audit.
Claude now knows exactly who it's competing against.Β
Every recommendation it makes is built around beating these specific businesses in your specific market.
5. Set your keyword intent filter.
Before running any keyword research tell Claude this:
"Only give me keywords with clear buyer intent. Ignore informational keywords.Β
Focus only on service + city, emergency + service, and near me combinations. Every keyword you suggest must indicate someone who is ready to call or book today."
This alone eliminates 90% of the wasted SEO effort most businesses do.
6. Before every Claude SEO session check these:
Am I in Cowork not Chat?
Is Opus 4.7 + Extended Thinking on?
Did Claude read my business context?
Is my competitor file loaded?
Is my keyword intent filter set?
Get all five right first. Then run your prompts.
The businesses that do this setup properly are outranking competitors who have been established for years.
The ones that skip it are still getting generic advice and wondering why nothing is moving.
Most people will read this and do nothing.
The ones who set this up today will look back in 90 days and not believe what changed.
Full prompt system in the article below.
Don't bookmark it.
Give it to Claude.
Right now.
REPEAT AFTER ME
Local SEO is not "rank higher on Google" anymore.
It is: become the answer when someone asks AI who to call.
A chiropractor in Phoenix proved this the hard way.
Before:
- paying $3,800/month on ads
- writing generic wellness content
- counting reviews instead of buyer questions
After:
- one page that answered the real buyer question
- citations that made the answer easy to trust
- proof that matched what customers actually asked AI
The page was not fancy.
It was specific.
Sciatica After Driving In Phoenix.
That is the shift.
Customers are not asking AI for "best local SEO strategy."
They are asking:
"who should I call?"
"what will this cost?"
"is this urgent?"
"which option is safest?"
The business that answers those questions clearly becomes the recommendation.
Not the one with the most generic blog posts.
Not the one with the prettiest homepage.
Not the one buying every click.
The local SEO play now is simple:
1. find the buyer question
2. build the answer asset
3. make the proof easy for AI/search to cite
4. track who gets recommended
That is how you stop renting attention and start owning demand.
Use https://t.co/o5eWsiDoFQ to see if AI recommends your business, which competitor it recommends instead, and what source it is citing.
Comment "LOCALRANK" + bookmark this and I'll DM you the Local AI Citation Bible. (Must be following)
REPEAT AFTER ME
Local SEO is not "rank higher on Google" anymore.
It is: become the answer when someone asks AI who to call.
A pest control company in Charlotte proved this the hard way.
Before:
- paying $4,200/month on shared leads
- posting seasonal pest tips
- hoping GBP posts move revenue
After:
- one page that answered the real buyer question
- citations that made the answer easy to trust
- proof that matched what customers actually asked AI
The page was not fancy.
It was specific.
Termite Treatment Cost In Charlotte.
That is the shift.
Customers are not asking AI for "best local SEO strategy."
They are asking:
"who should I call?"
"what will this cost?"
"is this urgent?"
"which option is safest?"
The business that answers those questions clearly becomes the recommendation.
Not the one with the most generic blog posts.
Not the one with the prettiest homepage.
Not the one buying every click.
The local SEO play now is simple:
1. find the buyer question
2. build the answer asset
3. make the proof easy for AI/search to cite
4. track who gets recommended
That is how you stop renting attention and start owning demand.
Use https://t.co/o5eWsiDoFQ to see if AI recommends your business, which competitor it recommends instead, and what source it is citing.
Comment "LOCALRANK" + bookmark this and I'll DM you the Rented Lead Escape Plan. (Must be following)
I've ranked pages for over 100 businesses and it comes down to the same 9 things every single time.
Put your target keyword in these places and your page WILL rank if the content is even halfway decent.
URL. Title tag. Meta description. H1. H2. Beginning of the first paragraph.
The first image on your page. Rename the file to the keyword. NOT (CAT.jpg.) Then set the alt text to the keyword too.
If you can, embed a YouTube video on the page with the keyword as the title. Google OWNS YouTube.
They love seeing it on your site and it keeps people on the page longer.
Claude is DUMB by default, one file changes that.
You donβt even need to pay $200/month for that.
$20/month is all you need.
But only if you stop using it like a beginner.
1: You give Claude vague prompts.
Fix: "Analyze my site, find gaps vs competitors, and give me a plan to get more leads."
2: You don't load your full business context first.
Fix: Paste your services, locations, keywords, competitors, and ideal customers before anything else.
3: You treat Claude like a chatbot not a strategist.
Fix: Ask "What's blocking our organic growth right now?" not "Improve my SEO."
4: You skip competitor gap analysis.
Fix: "Compare my website with my top 3 competitors. Show me what they rank for that I don't."
5: You cluster keywords by volume not intent.
Fix: Group by informational, commercial, and transactional. Intent drives conversions.
6: You ignore AI search optimization.
Fix: "Why would AI recommend this business over competitors? What should I clarify or add?"
The full Claude SEO system is in the infographic below.
Donβt bookmark it.
Give it to Claude.
Right now.
Claude can do a technical SEO audit for you. Use this prompt.
"Run a technical SEO audit on [yoursite . com]
Check for and report on:
- Core Web Vitals (LCP, INP, CLS) for the homepage and top 5 landing pages / indexation issues / canonical tag implementation
- JavaScript rendering (does Google see what users see?)
β mobile usability
β structured data (what schema exists? what's missing?)
β page speed bottlenecks
β redirect chains and 404s Put everything in a table:
issue / impact level (high/medium/low)
β fix difficulty (easy/medium/hard). Sort by impact.
Give me the top 10 fixes to make this week."
1. Go to Google Search Console.
2. Select 3 months of data.
3. Tap Pages > open any URL.
4. Download the CSV file.
5. Open Claude and upload the file.
Prompt:
Analyze the file and identify which keywords are not used on [that page/content URL] but are still getting a lot of impressions.
6. Note these top keywords.
7. Use them on your existing content.
You will see the traffic growth...
STOP paying $200/month to Claude
$20/month is all you need.
But only if you stop using it like a beginner.
1: You give Claude vague prompts.
Fix: "Analyze my site, find gaps vs competitors, and give me a plan to get more leads."
2: You don't load your full business context first.
Fix: Paste your services, locations, keywords, competitors, and ideal customers before anything else.Β
3: You treat Claude like a chatbot not a strategist.
Fix: Ask "What's blocking our organic growth right now?" not "Improve my SEO."
4: You skip competitor gap analysis.
Fix: "Compare my website with my top 3 competitors. Show me what they rank for that I don't."
5: You cluster keywords by volume not intent.
Fix: Group by informational, commercial, and transactional. Intent drives conversions.
6: You ignore AI search optimization.
Fix: "Why would AI recommend this business over competitors? What should I clarify or add?"
the full Claude SEO system is in the infographic below.
save it before your competitors do.
Claude can replace your $10k/month SEO agency.
$20/month is all you need.
But only if you stop using it like a beginner.
1: You give Claude vague prompts.
Fix: "Analyze my site, find gaps vs competitors, and give me a plan to get more leads."
2: You don't load your full business context first.
Fix: Paste your services, locations, keywords, competitors, and ideal customers before anything else.
3: You treat Claude like a chatbot not a strategist.
Fix: Ask "What's blocking our organic growth right now?" not "Improve my SEO."
4: You skip competitor gap analysis.
Fix: "Compare my website with my top 3 competitors. Show me what they rank for that I don't."
5: You cluster keywords by volume not intent.
Fix: Group by informational, commercial, and transactional. Intent drives conversions.
6: You ignore AI search optimization.
Fix: "Why would AI recommend this business over competitors? What should I clarify or add?"
the full Claude SEO system is in the infographic below.
save it before your competitors do.