New Video! Bayer's Ray Kerns, Chris Loder and Cision's CEO Kevin Akeroyd tackle smart engagement, true measurement, earned media management topics. https://t.co/l8rMRRZtXd
Instead of selling advertising, for instance, @Cision is assigning demographics to individuals who consumed earned media content after the fact.
https://t.co/ujhl2e4zBz | #CisionImpact
Cision Impact: Empowering communicators to measure the impact of earned media and marketing programs by better understanding how they're influencing buyer behavior https://t.co/UIT70gD3yW