Jim Andrews

#Sponsorship Professional. Consultant. Content Marketer. Thought Leader. Founder of A-Mark Partnership Strategies. Host of @TicketManager All-Access Podcast

[HomeField Alliance @HomeFieldTeam]

Well deserved honor for @scotiabank. Thank you SMCC for recognizing #HockeyForAll and Pride Tape for All as Best In Show award winner for excellence in corporate/brand partnerships https://t.co/rMWJmdLvFd

[Jim Andrews @JimAndrews_]

Brands are bullish on Olympic partnership opportunities over the next decade for sure. Thanks to @MarketWatch and @jamesjrogers for the interview! #sponsorship

[James Rogers @jamesjrogers]

Paris Olympics offer a reset for sponsors after years of troubled games, says branding expert @JimAndrews_ #Paris #ParisOlympics #ParisOlympics2024 https://t.co/MA0oiJvdyx via @MarketWatch

[Jim Andrews @JimAndrews_]

Thanks to @jamesjrogers and @MarketWatch for the conversation and coverage!

[James Rogers @jamesjrogers]

CrowdStrike outage thrusts Paris Olympics partner into the spotlight, says @JimAndrews_ - my story for @MarketWatch #Paris2024 #ParisOlympics2024 https://t.co/ZzYfX0CC46

[Ken Hanscom @KenHanscom]

Really enjoyed the conversation with @JimAndrews_ on the @TicketManager podcast to discuss corporate sponsorships and hospitality for Paris 2024 and the opportunities ahead for Milan-Cortina 2026 and Los Angeles 2028.

https://t.co/x9SGlFiuAj

[James Rogers @jamesjrogers]

Super Bowl ad a reset for Budweiser after Bud Light controversy, says branding expert @JimAndrews_ - my story for @MarketWatch #SuperBowl #SuperBowlAd #Budweiser https://t.co/LEbKWBKMIq

[Jim Andrews @JimAndrews_]

@sebcoe @ChiMarathon It was a great honor to share the stage with you and hope to have the chance to do it again somewhere soon. Thank you so much for visiting with us!

[Jim Andrews @JimAndrews_]

@SmittySBJ Wishing you all the best. Thank you for all you have done.

[Tony Knopp @tonyknopp]

🚨🚨🚨 Sports Marketing Podcast Alert 🚨 🚨🚨

Our friend and bad-ass entrepreneur @IshveenAnand joins @JimAndrews_ to talk sponsorship, NIL, the latest developments in athlete and influencer marketing, and her thriving business at @OpenSponsorship

A must listen in sports business and sports marketing

Business school content
Always free
Powered by @TicketManager

https://t.co/lCO4JSLQgY

[Jim Andrews @JimAndrews_]

@HomeFieldTeam Only the best people grew up in the ‘Burgh! 🖤💛

[Jim Andrews @JimAndrews_]

Lots of interesting angles to unpack with this new jersey patch #sponsorship. Hornets land patch deal with YouTuber's company, Feastables https://t.co/ZefDlLpkbk via @sbj

[TicketManager @TicketManager]

#Sponsorship financials are often held close to the chest – a detriment to marketers and properties alike.

In today's #blog, @JimAndrews_ evaluates projected sponsorship revenue for each #MLB club (with a few caveats).

Read more 👉 https://t.co/soVl6yrnyF

[Jim Andrews @JimAndrews_]

Check out our new podcast episode featuring my interview with Juul Manders, CEO of int'l football social community @433 discussing how it grew from a soccer-focused "X" page to 100 million followers and partnerships with top clubs, players and marketers. https://t.co/V2PUNGm7RG

[Jim Andrews @JimAndrews_]

@dannyheinsohn @avpbeach @InviteManager Thanks for the s/o Danny!

[Jim Andrews @JimAndrews_]

@Sports_Biz_Prof @SamfordU Congratulations!

[TicketManager @TicketManager]

Sports marketers know that sponsorship authenticity yields the greatest return.

Though, how does this change when the team isn't performing?

@JimAndrews_ shares his thoughts in today's #blog.

#SportSponsorship | 🔗 https://t.co/VlJIrWkTXF

[James Rogers @jamesjrogers]

Women's World Cup offers a reset for FIFA and sponsors after Qatar controversies, says branding expert @JimAndrews_ - my story for @MarketWatch #WomensWorldCup #WWC #WWC23 #FIFA https://t.co/IMQsf7iKv3

[Jim Andrews @JimAndrews_]

*remaining

[Jim Andrews @JimAndrews_]

Best case scenario for the @NewYorkMets: They match the Braves’ current winning percentage over their remaking games and end with a 90-72 record. Doable? #LFGM

[Tony Knopp @tonyknopp]

A blood bath is coming in sports ticket, suite and sponsorship renewals.

Renewals are a trailer of economic pressures. Decisions are made long before the impact shows up to the team - which is contract end date.

For 15+ years, we've had a unique seat at TicketManager where we see what companies are looking to buy and renew in sports and entertainment. This coming renewal season is already spoken for - and it is going to be a rough one for the majority of teams and venues. The worst we've seen since 2008-2010.

Unfortunately, the coming wave of non-renewals isn't due to team performance, customer service, or even demand. It's emotionless cost cutting - like what we just saw at ESPN.

Stalwart customers are cutting back on tickets. Honestly, that's been okay for our business as we're adding new customers who want to keep their tickets and use us to justify doing so. But even those new customers are usually just trying to hang onto all the tickets they can. It's a long way from 2015-2019 where we gained new customers who were expanding their holdings aggressively.

So what teams are getting renewed?

1) "Can't cut 'em ever" teams.

You know them and so do I. The biggest names and most embedded in their community. The legacy teams. Yankees, Celtics, Lakers, Spurs, Eagles, Chiefs, Knicks, Braves. If not one of 'those' teams, you're are in the conversation - whether you believe it or not.

2) Teams willing to bet on themselves.

Companies are demanding one year terms from all vendors. Teams doing so are getting renewals, but at the heavy cost of giving up multi-year contracts. It's a bad choice to have to make. Sports buyers understand the multi-year dynamic. Procurement/Finance execs being introduced to the process to do the cutting, however, don't care. In fact, they're paid to break that practice. Consider a 1+3 renewal. Something to help get through 'the now' with a compromise on the second renewal.

Procurement needs wins. So even if you renew them, give them a win they can hang their hat on.

3) Teams allowing re-sale.

Companies told they can't re-sell while they're going through cost-cutting are pissed.* Trust me, they tell us like it's our fault too. One under-performing team told a customer who was about to burn 600 tickets for a game "tough luck." That deal is up next year. I can tell you from being in the room, that's not going to go well. Teams can stand on whatever silly principles they like but is it worth losing the customers over?

This renewal season is different. For the first time since 2008-2009, there is competition. Companies are going to cut good and valuable inventory. They are mandated to and it is already decided. They'll give reasons, but it won't matter. Either you're on one side of the cut line or the other.

Like the old saying goes: When running from a bear, don't be last.

Hopefully the teams adapt quickly- something they've never done in the past.

[Jim Andrews @JimAndrews_]

I enjoyed writing this post because it gave me an opportunity to spotlight a trend and tell one of the strangest #sponsorship stories of the last decade!

[Matt Ansis @mattansis1]

New @TicketManager blog post by @JimAndrews_. Interesting discussion around the proliferation of broadcaster/streamer sponsorships. Check it out https://t.co/OM2BBcF6xE