Jimmy Contrini

Founder & CEO, Media Engineering
7 years of turning brands into content engines
Ex @garyvee @hormozi @leilahormozi
↓ Use our resources for FREE ↓

[Elon Musk @elonmusk]

It’s the biggest psy op ever

[Alex Hormozi @AlexHormozi]

What people think owning a business is like: doing what you love everyday

What owning a business is actually like:
loving something enough to suffer for it

[Reads with Ravi @readswithravi]

THIS:

[Deep Psychology @DeepPsycho_HQ]

Read it again.

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

[Elon Musk @elonmusk]

https://t.co/Mg0oHBVoxf

[Jimmy Contrini @JimmyContrini]

😂😂

[CCP IS ASSHOE @CCPISASSH0E]

Wait for it…

[Jay Alto @theJayAlto]

my theory of happiness

[Jay Alto @theJayAlto]

how to live a good life (according to charlie munger)

[Chris Williamson @ChrisWillx]

Learn to enjoy your pursuit.

[Elon Musk @elonmusk]

According to the Social Security database, these are the numbers of people in each age bucket with the death field set to FALSE!

Maybe Twilight is real and there are a lot of vampires collecting Social Security 🤣🤣

[Elon Musk @elonmusk]

Must be a coincidence 🙄

[Elon Musk @elonmusk]

I asked Grok to generate an image of The View 😂

[Jimmy Contrini @JimmyContrini]

Had a great convo with @ankurkgarg & @ludwigaraujo on organic content, brand building, and the power of networking.

Appreciate you guys for having me on! 🙌
https://t.co/eGntQgv9SB

[Jimmy Contrini @JimmyContrini]

1⃣ Contemplate the price you pay for inaction.
2️⃣ Life responds to effort.
3️⃣ Give first without expecting anything in return.
4️⃣ Track your finances religiously (every penny)
5️⃣ Build your network. More times than not, it's who you know, not what you know.
6️⃣ Do what you say you're going to do.
7️⃣ Stay away from negative people.
8️⃣Don't take advice from people you wouldn't want to change places with.
9️⃣ Don't let work consume your life. See your friends and family as much as possible. No amount of money can buy you back a second of time.
🔟 Unspoken expectations are premeditated resentments.
11. Have a consistent sleep schedule. This is a non-negotiable. It's a hell of a lot more important than you think.
12. Stop caring about what others think. Nobody gives a shit at the end of the day.
13. You get to decide what matters in your life. Do whatever the fuck you want to do. You're going to die either way.

[Jimmy Contrini @JimmyContrini]

@FourevaMedia 💪