It’s shocking the amount of advertising money FIFA earns from huge tournaments!
The 2026 word cup raised revenue nearly 25% of Uganda’s national budget; FIFA sold out all 16 global sponsorship slots before a single ball was kicked at the 2026 World Cup. Total marketing revenue $3 billion.😱
https://t.co/g4NWzfEKHQ
On Uganda’s leadership meltdown: An eternal conundrum
The least deserving, dishonest, and usually incompetent, end up as leaders.
While the most deserving, desired and often competent don’t.
Why is that?
Theodore ROOSEVELT: "It is not the critic who counts, not the man who points out how the strong man stumbles.
The credit belongs to the man who is actually in the arena, who at worst, if he fails, at least fails while daring greatly."
@victor_tayebwa Victor, having been privy to the grit and grind it cost you to juggle school and work; the waiting and anxiety in the process... and so on; I can't help but say, you're fighter worth your prize. Congratulations, brother!👏
Sponsorship Vs Endorsement
Contrary to popular assumption, icons like Ronaldo are not directly paid by the company whose logo appears behind him as in this case at the World Cup press conference?
They’re paying FIFA — $65M to $500M+ per brand.
It’s shocking the amount of advertising money FIFA earns from huge tournaments!
The 2026 word cup raised revenue nearly 25% of Uganda’s national budget; FIFA sold out all 16 global sponsorship slots before a single ball was kicked at the 2026 World Cup. Total marketing revenue $3 billion.😱
https://t.co/g4NWzfEKHQ
Any Ugandans here who listen to Mark Knopfler (except Timothy Kalyegira)? Confirm and I follow you for being an extra-ordinary one.☺️
In the next couple of days I will share a lot about his music and why Ugandans need to listen to him.