François Graff, CEO of GRAFF, on Jungkook's partnership with the brand:
“Jung Kook is a cultural icon, known for his multifaceted talents. His performances are bold yet refined, crafted with a brilliance. We are delighted to welcome him as Graff’s new global ambassador”
Calvin Klein Japan has officially begun the countdown to the launch of the CKJK collection at the brand’s global flagship store in Harajuku 🇯🇵
#CKJK#JUNGKOOKXCALVINKLEIN
a cinematic collaboration that evokes the freedom of the open road. a first of its kind, designed by Jung Kook.
available from May 19th, 6pm EDT online.
May 20th in select stores.
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a bold expression of the global icon’s authentic style.
a first of its kind collaboration.
this is Jung Kook for Calvin Klein.
available from May 19th, 6pm EDT online.
May 20th in select stores.
The five-time Grammy-nominated singer, dancer, songwriter, and producer is widely recognised as the most successful Asian solo artist in history, redefining what it means to be original — a value he shares with Hublot.
— Tempus Magazine (well-known UK luxury lifestyle magazine)
From world stages to fine timepieces,Jungkook of BTS steps into a new era as Hublot’s ambassador💫where iconic style meets masterful precision📷📷 #jungkook#jk#jeonjungkook
A night defined by trailblazing ambition and unforgettable moments. Jung Kook brings a unique spirit, where creativity meets precision, and every second is an opportunity to inspire. Together, we embark on a journey that redefines the meaning of time.
Stay tuned for what’s next. #hublot
.@esquire on Jungkook’s impact,
"Jungkook's brand value extends far beyond endorsement visibility. His partnerships often spark viral demand, with products he wears or promotes frequently selling out within hours, a phenomenon often referred to as the "Jung Kook effect."
Jung Kook ⭐ “Before and after my military service, the depth of my thoughts has changed,”
Read his Rolling Stone UK cover feature here: https://t.co/hHNqms8PPo