Joanna Strueby

[Joanna Strueby @JoannaStrueby]

@bradyhoganlyall @Ghanem_Elhersh @Ghanem_Elhersh #MCOM_4351 Great points! I agree that marketers should be monitoring what they put out onto social media so that they can continue to improve.

[Joanna Strueby @JoannaStrueby]

@alexistodd_sfa @Ghanem_Elhersh I love all your examples of the uses of social media analytics! I hadn’t thought about some of them so thank you for pointing them out!! #MCOM_3351 @Ghanem_Elhersh

[Joanna Strueby @JoannaStrueby]

@BriannaH_sfa @drpepper @Ghanem_Elhersh This was a really great use of the meme and my favorite I saw this week! Good job! #MCOM_3351 @Ghanem_Elhersh

[Joanna Strueby @JoannaStrueby]

@BriannaH_sfa @Ghanem_Elhersh I usually check reviews for all my online purchases, but especially when purchasing clothing. #MCOM_3351

[Joanna Strueby @JoannaStrueby]

@Ghanem_Elhersh #MCOM_3351 I would say I rely heavily on online reviews when I’m making a purchase, especially if it is more costly. Ratings and reviews have influenced a buying decision for me, like for a large company such as Amazon.

[Joanna Strueby @JoannaStrueby]

@garzar8SFA Agreed! Social media listening is crucial for brands to develop identity and make a name for themselves. @Ghanem_Elhersh #MCOM_4351

[Joanna Strueby @JoannaStrueby]

@Ghanem_Elhersh #MCOM_4351 Social listening can help a business grow because it allows them to get to know their audience and helps them see what works and what doesn’t work for them as a brand.

[Joanna Strueby @JoannaStrueby]

@alexistodd_sfa @Ghanem_Elhersh I really like instagram for advertising because of the visual elements and the way it is easy to access links to the product being advertised #MCOM_3351

[Joanna Strueby @JoannaStrueby]

@xliciaaaa @Ghanem_Elhersh I definitely agree that short-form videos have the advantage over long-form. People that know very little about a brand are not likely to sit through a lengthy video about them or their product. #MCOM_4351

[Joanna Strueby @JoannaStrueby]

@KarrisBoster @theskinnypop @Ghanem_Elhersh Hey Karris! I loved your use of visual elements. You definitely influenced me to go try this product #MCOM_3351

[Joanna Strueby @JoannaStrueby]

@ashlee_wilson92 @Ghanem_Elhersh Forming a connection with the consumer is exactly the reason storytelling is so important when it comes to social media marketing strategy. #MCOM_3351

[Joanna Strueby @JoannaStrueby]

#MCOM_3351 @Ghanem_Elhersh
Storytelling on social media is very important because it gives the brand an identity and helps the consumer to familiarize themselves with a particular brand.

[Joanna Strueby @JoannaStrueby]

@BriannaH_sfa @Ghanem_Elhersh I also think that apple has a really good mission statement and does a good job of focusing on the costumer #MCOM_3351

[Joanna Strueby @JoannaStrueby]

#MCOM_3351 @Ghanem_Elhersh I think Nike has a really good mission statement: Bring inspiration and innovation to every athlete in the entire world * * If you have a body, you are an athlete. I think it’s really powerful because of the note about inclusivity.

[Joanna Strueby @JoannaStrueby]

@DunnAmbrie @Ghanem_Elhersh #MCOM_4351 I think that’s a really good point about mastering a couple platforms before expanding

[Joanna Strueby @JoannaStrueby]

@Ghanem_Elhersh #MCOM_4351
I think it is good for brands to have multiple social media platforms since they have different features and functions. They also can reach more than one type of audience with multiple platforms.

[Joanna Strueby @JoannaStrueby]

@alexistodd_sfa @Ghanem_Elhersh Freelancing on the side is a great opportunity in this field #MCOM_3351

[Joanna Strueby @JoannaStrueby]

#MCOM_3351 @Ghanem_Elhersh With social media being such a huge part of marketing and advertising, having skills in this field will provide endless opportunities such as a social media marketing specialist and running social media for businesses.

[Joanna Strueby @JoannaStrueby]

@KarrisBoster @Ghanem_Elhersh Agreed! Knowing your audience is one of the most important parts of SMM. #MCOM_3351

[Joanna Strueby @JoannaStrueby]

#MCOM_3351 @Ghanem_Elhersh A piece of advise I would give to social media marketers is to be intentional with the posts they put out. It can get overwhelming to see a bunch of irrelevant posts from one brand on your feed so it’s important to be intentional about your posts.