Joca Torres

product management, digital transformation, open water swimmer, and ukulele player.

[Joca Torres @JocaTorres]

@DJ_CURFEW You said there's one bottleneck we can't replace - customer meeting time.

We can't replace it, but we can scale it.

I've been working on an agent that talks to users through WhatsApp:

https://t.co/l92PkhW82a

[Joca Torres @JocaTorres]

Ela sabe. Mas não consegue mostrar que sabe.

Ep. #07 do Produto em Pauta — soft skills para PMs, confiança e liderança com Fernanda Schmidt.

🎧 https://t.co/3WaMLPoinL

📅 Agenda sua mentoria → https://t.co/H6e7cYaHfG

[Joca Torres @JocaTorres]

Here's my Product Management Playbook. It gives us the elements and responsibilities needed to build products that actually solve customer problems and deliver results for the company. Here's an article explaining it:

https://t.co/bmhq3setPe

[Joca Torres @JocaTorres]

Product management is not about tools or frameworks.

It’s about connecting decisions.

Vision → Strategy + Team Structure → OKRs → Roadmap → Discovery & Delivery

Most companies have many, if not all, of these pieces.

However, few connect them well.

[Joca Torres @JocaTorres]

Product maturity doesn’t fail because of process.

It fails because of leadership.

The cost is real — and often invisible.

https://t.co/R8ZKWUcMeD

[Joca Torres @JocaTorres]

HR is often left out of product conversations.

“Too technical.”

Until they start understanding how product actually works.

That’s when product maturity becomes an organizational agenda.

https://t.co/M9buam9g9F

[Joca Torres @JocaTorres]

Squads, OKRs, better PMs… and still no impact?

It’s not (just) a product problem.
It’s a leadership problem.
And HR plays a bigger role than most think.

https://t.co/aGEhknGHrj

[Joca Torres @JocaTorres]

New article on how to deal with custom requests from big B2B customers:

https://t.co/faD4t7ClYQ

#specialrequests #customrequests #B2B #B2Bproduct #digitalproduct #productmanagement #prodmgmt #productmgmt #productmanager #productculture #productleadership #productstrategy

[Joca Torres @JocaTorres]

Novo artigo sobre como lidar com aqueles pedidos especias de clientes B2B enterprise:

https://t.co/KERLfoLUsY

#specialrequests #customrequests #B2B #B2Bproduct #digitalproduct #productmanagement #prodmgmt #productmgmt #productmanager #productculture #productleadership

[Joca Torres @JocaTorres]

New article on product granularity and feature teams. In this article, I take the opportunity to update the table that shows the differences between a feature team and a product team:

https://t.co/qTcyo8Iy0G

[Joca Torres @JocaTorres]

Novo artigo sobre os temas granularidade de produto e times de funcionalidade. Nesse artigo aproveito para atualizar a tabela que mostra as doiferenças entre um time de funcionalidade e um time de produto:

https://t.co/nqpytv4bCy

[Joca Torres @JocaTorres]

New article with my analysis of Brian Chesky, CEO and co-founder of Airbnb, on the "end" of product management:

https://t.co/ETtYz0nDC7

[Joca Torres @JocaTorres]

Novo artigo com a minha análise sobre a afirmação do Brian Chesky, CEO e co-founder do Airbnb, sobre o "fim" da gestão de produtos:

https://t.co/nZKyMRycX9

[Joca Torres @JocaTorres]

New article about visiontype, another tool to help communicate the product vision. It's a kind of video prototype that shows how a day in the user’s life will be better because of the product.

https://t.co/JgM1pLh0Jm

#productmanagement #digitalproduct

[Joca Torres @JocaTorres]

New article on delivery date, yet another source of conflict between business people and product development teams:

https://t.co/Rs7LT4bdFU

#delivery #productmanagement #prodmgmt #productculture #productmgmt #productmanager #productleadership

[Joca Torres @JocaTorres]

Novo artigo sobre data de entrega, mais uma fonte de conflito entre pessoas de negócio e as equipes de desenvolvimento de produtos:

https://t.co/HxYjEEUVzF

#delivery #productmanagement #prodmgmt #productculture #productmgmt #productmanager #productleadership

[Joca Torres @JocaTorres]

Here's another chapter from my book on Product Management. In this chapter I share some thoughts on metrics and provide a practical A/B test example:

https://t.co/GfSD1AEAi6

#productmanagement #prodmgmt #productculture #productmgmt #productmanager #productleadership #digital

[Joca Torres @JocaTorres]

Mais um capítulo do meu livro sobre Gestão de Produtos. Nesse capítulo teço algumas considerações sobre métricas e dou um exemplo prático de teste A/B:

https://t.co/9kEOVFs9KO

#productmanagement #prodmgmt #productculture #productmgmt #productmanager #productleadership #produtos

[Joca Torres @JocaTorres]

[EN] New article on NPS. In this article I talk about whether or not we should use the % sign to represent NPS, and whether we should set an NPS target:

https://t.co/3EEfSHVldU

#nps #productmanagement #prodmgmt #productculture #productmgmt #productmanager #productleadership

[Joca Torres @JocaTorres]

[PT] Novo artigo sobre NPS. Nesse artigo falo sobre se devemos ou não usar o símbolo de % para representar NPS, e se devemos definir uma meta de NPS:

https://t.co/LqCc0XAqm3

#nps #productmanagement #prodmgmt #productculture #productmgmt #productmanager #productleadership