Jodi Susman

CMO @BudderflyEnergy. Passionate about digital marketing, tech and wellness. #startuplife, #womenintech, #sustainability Email: [email protected]

[Jodi Susman @JodiSusman]

#Streaming, 2020’s biggest beneficiary, has another thing to celebrate: revenue. According to a recent @JDpower report, consumer spending on streaming has increased 24% since the start of the pandemic. More details on @digitaltveurope
https://t.co/3Bagr8BZS8

[Jodi Susman @JodiSusman]

As a Marketing Exec and working Mom, every minute of my day is needed in order to complete my never ending to-do list. Now, I've learned how to use my free minutes to enjoy the silence with meditation. It's a game-changer.#meditation
https://t.co/eHixp8ikiR

[Jodi Susman @JodiSusman]

@RBRTVBR Thanks, Adam for the opportunity to chat with you!

[Jodi Susman @JodiSusman]

2020 was the year of #streaming across new verticals such as #Fitness and #Edtech.

For insights on how #OTT's growth is transforming new industries, read my latest guest blog post on @enveuott.
https://t.co/Jxrc50oF0O

[Penthera @WeArePenthera]

At 92% #Streaming frustrations are high in #LatinAmerica, according to data from our survey. The most common frustrations are:
▪️ Re-buffering: 58%
▪️ Start-up delays: 52%
▪️ Ads Stalling: 40%

For a breakdown of the data by country, download our #report:
https://t.co/53ra1bYa61

[Jodi Susman @JodiSusman]

Thanks for the opportunity to contribute to your blog @adjustcom

[Adjust @adjustcom]

In our guest post, @JodiSusman Chief Marketing Officer at #mobilevideo streaming experts @WeArePenthera shares her top engagement tips for in-app video. Here's everything you need to know. https://t.co/SomCJDf3HY

[Jodi Susman @JodiSusman]

OTT vs #paytv? Some consumers prefer not to choose.

According to @ParksAssociates latest study, 79% of pay-TV households have both pay-TV and #OTT subscriptions.

https://t.co/NgHRHlIm9B

[Jodi Susman @JodiSusman]

2020 was a huge success for the wellness-based apps. According to @AppAnnie, developers launched more than 71,000 new health & #fitness app products in 2020.

It will be interesting to see what the data shows for this year.
https://t.co/Pd5JZ6n0T6

[Jodi Susman @JodiSusman]

Is #TVOD here to stay?

@disneyplus saw a 68% week over week rise in subscriptions after the release of #Mulan. According to @eMarketer's @ninagoetzen, @Nielsen's new measurement model makes it clear “digital film releases are here to stay.”
https://t.co/BgsdA02CtE

[Jodi Susman @JodiSusman]

#Streaming consumers in the #UK are shifting to #AVOD.

Data from @IAS's report shows that:
1. 83% are willing to watch ads for access to free content
2. 56% plan to watch from free ad-supported services over the next year

More info via @advancedtv
https://t.co/ALqGQ2jdkk

[Jodi Susman @JodiSusman]

@Univision's acquisition of #Vix is a big win for the #AVOD industry. The deal shows the growing demand for ad-supported content in the #US and #LATAM.

Read @xpangler's piece on @variety for insightful coverage of the acquisition.
https://t.co/uBHSUxdkTG

[Jodi Susman @JodiSusman]

According to @gavriels1, Tech leaders can help the tech industry reach gender equality by:
1. Providing their network access to them
2. Adjust recruitment practices
3. Mentor others
4. Empower inclusivity

Read the full story on @GeekWire by @Taylor_Soper
https://t.co/lWIfKK5zUj

[Jodi Susman @JodiSusman]

@Univision's acquisition of #Vix is a big win for the #AVOD industry. The deal shows the growing demand for ad-supported content in the #US and #LATAM.

Read @xpangler's piece on @variety for insightful coverage of the acquisition.
https://t.co/uBHSUxdkTG

[Jodi Susman @JodiSusman]

The #pandemic has made “#subscription hopping” the new normal.
According to data from @Tivo’s Q4 report:
1. 25% added at least 1 new #SVOD
2. 38% hopped over based on a special offer

For more #insights read @thebauminator's piece on @Light_Reading.
https://t.co/22uEjdSCuT

[Jodi Susman @JodiSusman]

The line between social and #streaming continues to blur.

Social isn’t just for #mobile anymore, according to @XDAdevelopers you can now find #TikTok on #AndroidTV.

Check out Brandon Russell’s piece for more details. https://t.co/XUcTzq8eve

[Jodi Susman @JodiSusman]

According to @GirlTalkHQ representation of #womenintech is growing due to the trend of women starting their own companies.

@Affectiva, @BiobotAnalytics, @Blendoor, @FetchRobotics are four tech-startups founded by women to keep an eye out for this year. https://t.co/h0flhLeI40

[Jodi Susman @JodiSusman]

#Streaming is a substitute for Pay-TV, according to @MoffetNathanson.

On average US #payTV home now subscribes to 3.33 #SVOD services while non-pay-tv households average 2 SVOD services.

Read @JoeyJOH’s article on @RapidTVNews for more details.
https://t.co/usvMDseCo9

[Arianna Huffington @ariannahuff]

Loved speaking with my friend @HeatherReisman on her new podcast Well Said by @chaptersindigo. We discussed the importance of making sleep a priority and how a good night’s sleep really starts the day before. Listen, and join me in subscribing, here: https://t.co/NORvnvpgfI

[Jodi Susman @JodiSusman]

Streaming may be at an all-time high but so is churn.

62% of people cancel a #streaming service after they’ve finished watching a tv series or movie, according to @deloitte.

Read @griffinde’s piece on @IGN to learn more.
https://t.co/ZXxZ0WdxLS

[Jodi Susman @JodiSusman]

Fewer than 1 in 5 biographies on @wikipedia are about women. This is in part because it's curated by its editors, 90% of which are men. @Glamour’s @JeanValjenny recently interviewed 4 women dedicated to ensuring women are included in the pages of history.
https://t.co/YO2skrL09D