Jodie Hopperton

On news media & LA, although rarely together. Founder @FOREmediaINTL executive innovation tours. Lead @INMAorg product initiative. Author @LAreinvented.

[Jodie Hopperton @jodiehop]

"Product has slowly become an instrumental part of news media companies in the past decade — just like other consumer tech organisations." and that's why the @INMAorg Product Initiative is being set up. Led by me. Come join us!
https://t.co/PZrTzboOW0

[INMA @INMAorg]

Journalism exists independently of the format, INMA Product & Tech Initiative Lead @jodiehop writes: "To support this, technology will have to change. We need smarter ways to capture, sort, structure, and store information." https://t.co/vVWiiYiH0g

[INMA @INMAorg]

A pre-World Congress survey revealed a shift in how leaders perceive AI’s impact on UX & product, @jodiehop writes: "In 2025, 48% of respondents believed AI would significantly change the UX and products they create. In 2026, that figure rises to 72%." https://t.co/hBcjN5zKCY

[INMA @INMAorg]

During this week’s Webinar, INMA's @jodiehop and Madhav Chinnappa of @risj_oxford discussed the evolving relationship between AI foundation model companies and the news media industry. https://t.co/84yJKrOGwK

[Jodie Hopperton @jodiehop]

This is the basis for much of the work I’ll be doing this year…

[INMA @INMAorg]

"We are moving from a world shaped by search to one dominated by answers and now increasingly to action as AI-driven technologies and consumer products step in to interpret, decide, and act on behalf of users," INMA's @jodiehop writes. https://t.co/egwrPQakuY

[INMA @INMAorg]

"Overreliance on a single company is never a good thing, as we have found to our peril, so this competition of AI tools — not just between Google and OpenAI — should be a good thing for the foundation of journalism," INMA's @jodiehop writes. https://t.co/NWsi3DnNQB

[INMA @INMAorg]

INMA Product & Tech Initiative Lead @jodiehop raised several questions at the start of INMA’s Media Tech & AI Week. In her latest blog, she shares where she stands on each one — and what they might mean for the future of news and media. https://t.co/q00E5nVOXY

[INMA @INMAorg]

At the end of INMA's Media Tech & AI Week, @jodiehop sat down with conference moderators Robert Whitehead and Nicki Purcell to discuss how AI is changing the Internet and how news media companies should respond. Watch the podcast: https://t.co/Y8bvCSqp0F

[INMA @INMAorg]

In her latest blog, INMA Product & Tech Initiative Lead @jodiehop uses AI browser Dia to walk you through what it is, how it works, and what the impact this may have on media. https://t.co/KnhTVYnls0

[INMA @INMAorg]

In her latest blog, INMA's Product & Tech Initiative Lead @jodiehop makes one recommendation for immediate action around AI: Measure and manage the bots that are scraping your sites. https://t.co/tvrWD4ZxgQ

[INMA @INMAorg]

Over the past few weeks, there’s been a flurry of discussion among INMA’s initiative leads about the steep decline in search traffic to news publishers. INMA Product & Tech Initiative Lead @jodiehop discusses this recent trend in her latest blog. https://t.co/43VNP9NgSy

[INMA @INMAorg]

📢 Just launched: “Ask INMA” – the first-ever AI engine built exclusively from proprietary news media content.
🧠 7,000+ best practices
🎙️ 2,000+ presentations
📊 Deep research, real insight
🔗 Watch here: https://t.co/k4xXWaye6O

[INMA @INMAorg]

Fresh off the stage of the #INMA2025 in New York, INMA’s six initiative leads sat down in a small room in Manhattan to discuss the big industry topics surfaced during the week. Hear The Debrief: https://t.co/zEfuV48BS7 @jodiehop @g_piechota @amalienash @sverma__ @gabedorosz

[Juan Andres Muñoz @jamunfer]

Sharing some learnings from this @INMAorg podcast about lessons from this major upheavals in the news media business by @jodiehop Robert Whitehead, @SVerma__ @AmalieNash @gabedorosz. Here is a thread full of insights https://t.co/NbAHN71aXv

[INMA @INMAorg]

@jodiehop talks with Tony Hunter (@mcclatchy) Andrew Morse (@ajc) and Michael Reed (@Gannett) about the future of local news.

Being able to adapt, pivot, and embrace new technologies in news making will be key 🔑

#INMA2025

[David Clinch @DavidClinchNews]

Watching @jodiehop interview Sir Mark Thompson about the ambitions he has for @CNN and the challenges of maintaining the spirit of the network’s breaking news core while finding new audiences in new formats. #INMA2025

[Jodie Hopperton @jodiehop]

@DavidClinchNews @morsea @tonywhunter @ajc @McClatchyDC @Gannett @INMAorg Any nuggets you took away from these three @DavidClinchNews?

[Jodie Hopperton @jodiehop]

Fantastic, candid conversation with these three CEOs about their different approaches to their business. Apparently great minds don’t think alike. And that’s a good thing.

[INMA @INMAorg]

@jodiehop speaks with @tonywhunter (@mcclatchy), @morsea (@ajc) and Michael Reed (@Gannett ) about the future of local news.

Being able to adapt, pivot, and embrace new technologies in news making will be key 🔑

#INMA2025

[INMA @INMAorg]

.@Create 2025 offered a thoughtful glimpse into how one platform is reshaping the media’s digital toolkit, INMA Product & Tech Initiative Lead @jodiehop writes in her latest blog. https://t.co/yGVJEQcrFr

[INMA @INMAorg]

INMA's latest report focuses on the quickly evolving relationship between news orgs and AI companies. Written by INMA's @jodiehop, the report outlines proactive next steps news orgs can take now to keep up with the changing reality of AI in news media. https://t.co/8zGWEVBOsP

[INMA @INMAorg]

In her latest blog, INMA Product & Tech Initiative Lead @jodiehop examines AI agents from a consumer point of view and how it may affect news media outlet's products. https://t.co/QYp04fT1az