INMA

International News Media Association (INMA) is the leading provider of global best practices to grow revenue + audience of news media companies across platforms

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Personal AI agents now flag problems before you ask, and Meta reported 10M+ Muse users in October. INMA’s Jodie Hopperton asks what that means for news organisations: https://t.co/bt700c64Qh

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At Glide, AI that drafted whole articles got almost no traction. Editors favoured small tools that cut clicks. Nedim Dedic explains why AI belongs inside the CMS, not bolted on: https://t.co/yAAL9L8z8y

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Kauppalehti’s market services were shrinking while Finland’s investor market grew. After a user-first rebuild with targeted AI, it saw 6x–8x more investor tool usage and 5x more sessions: https://t.co/00oO1iQDcC

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A 34-year-old FT subscriber reads the news through an AI bot she built herself. If the FT blocked it? “I would definitely unsubscribe.” https://t.co/k985rRnG0i

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Agentic traffic tripled in September, and publishers are its top destination. But agents rarely see ads. How should publishers count, identify, and monetise them? https://t.co/2tNaJdFPJb

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Four AI tools in one quarter. The team used all four and settled into none. Why faster AI adoption may slow news companies down: https://t.co/3Yqv17lgOP

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Agentic ad trading is real but tiny: about 0.01% of the market, mostly direct deals, with rules still unwritten. Seven takeaways from October’s ad industry events in New York: https://t.co/Liyxbr2ejj

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Ippen Digital’s AI agent teams cut article production from 60+ minutes to under five, at US$71.10 across 337 pilot runs. But what drove editor adoption wasn’t speed. It was trust. https://t.co/z3sCCm3rO9

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65% of newsrooms fund AI adoption from their own budgets, not Big Tech grants. Yet only 10% of publishers say AI has helped generate revenue. Who’s really paying for newsroom AI? https://t.co/0eVezoxh0u

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“We’re not in the information business; we’re in the business of finding stuff out.” Newsgeist leaders say AI-era hires need adaptability, curiosity and product thinking. Sonali Verma reports: https://t.co/ffaoXYSWnP

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Dagens Næringsliv’s personalised market overview drew a 47% interaction rate, and 58% of users came back on a later day. Alexandra Lehner of Norkon explains how it connects market moves to DN journalism: https://t.co/DZr8R3wmFq

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“The real job will start after you finish writing.” At Newsgeist, newsroom leaders debated the skills AI-era newsrooms need, from distribution-savvy storytellers to “audience listeners.” INMA's Sonali Verma reports: https://t.co/kjXnsFK9kz

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Italian olive oil prices fell 30% last year as lower-cost rivals grew. One Tuscan estate fought back by making quality visible. The lesson for publishers: When AI makes content limitless, efficiency alone won’t save you. https://t.co/7KsRdLKkQw

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AI makes it cheap to turn one story into a video, newsletter, or podcast. That’s the easy part. Without knowing each platform’s audience, “AI just produces more content nobody asked for.” https://t.co/aH3cKrDiA4

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Nearly half of WSJ+ subscribers are C-suite or senior executives. Dow Jones’ “Fortune Favors The Ambitious” campaign targets the professionals who want to join them: https://t.co/bJrLhMgpkG

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GZH runs around 80 live YouTube broadcasts a week and drew 167 million views in 2025. How the Brazilian publisher turned YouTube from a repost channel into a core product: https://t.co/KsgrG6ohnr

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76% of publishers say audiences now read summaries first. 61% report fewer direct visits. As AI search answers the question, publishers must give readers a reason to return: https://t.co/3XSmuDqM4K

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No influencers, just journalists. VG doubled down on credibility on TikTok, lifted average views per video 74%, and became Norway’s largest news publisher on the platform again: https://t.co/I6LjN2bCCI

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Homepage clicks per user per day: up 54%. Mediacorp’s CNA app revamp let readers customise their homepage, with no forced logins, and drove deeper engagement across articles, audio, and video: https://t.co/lHHNbt4B7L