Jody L. Jacobs

Avid B2B Marketing Firestarter. Brand Authenticity Agent. Customer Focus Engineer. Sales & Marketing Facilitator. Relentless Integration Coach. Smeal EMBA.

[Jody L. Jacobs @JodyLJacobs]

"Insights always have a shelf life. The external world is not going to stay stationary for long." Liam Fahey @ISBMBtoB @InsightFahey

[Jody L. Jacobs @JodyLJacobs]

Insight is where the strategy game is won and lost @ISBMBtoB @InsightFahey

[Jody L. Jacobs @JodyLJacobs]

Sixty percent of business marketing occurs outside of the marketing departments. Marketers MUST achieve a seat at the executive table and be successful in stakeholder management. @ISBMBtoB #ISBM Member Meeting

[Jody L. Jacobs @JodyLJacobs]

Winners are not just customer-driven companies, but are market driven companies - managing the ecosystem of alliances, partnerships, and channel. @ISBMBtoB

[Jody L. Jacobs @JodyLJacobs]

Firms that drive organic growth shape the market, they don't play the hand that they are dealt @ISBMBtoB

[Jody L. Jacobs @JodyLJacobs]

Marketing must come to terms not with what is possible, but what is relevant. #ISBM Members Meeting March 2018 #AMA

[Jody L. Jacobs @JodyLJacobs]

What qualifies a supplier for consideration isn't necessarily what allows them to win the business. #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

What buyers want to hear (risk & reliability) isn't what sellers want to talk about (features & benefits). #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

Most #B2B purchasers report that they only meet face-to-face with their suppliers at trade shows. #ISBMBigTalk #B2BResearch

[Jody L. Jacobs @JodyLJacobs]

#B2B purchasers DO like email IF those emails are focused on learning/knowledge share versus purely promotional. #ISBMBigTalk #B2BResearch

[Jody L. Jacobs @JodyLJacobs]

#B2B Suppliers: Do you know if your products are considered strategic or non-strategic to your customers' mission? #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

Today's purchasing & supply managers complete 57% of the buying process before contacting a supplier. #Forrester #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

Face-to-face sales channels have twice as long an effect as a phone call; 190X as email. #ISBMBigTalk #Research

[Jody L. Jacobs @JodyLJacobs]

Who owns the customer? In B2B 26% of customers will shift to follow the salesperson. Research from #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

Dell saw sales from its social selling program in six months. #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

Near 11% of social sellers have closed 5 or more deals attributed to social media. #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

73% of sales people who use social media outperform non-social peers. #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

Social sellers are SIX more times likely to exceed sales quotas. #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

Dell's social selling pilot programs soared with true "volunteers" not executive "volun-TOLDS." #ISBMBigTalk

[Jody L. Jacobs @JodyLJacobs]

Dell's social media policy fits on a badge card - 20,000 employees use social business as brand ambassadors. #ISBMBigTalk