The first time a brand asked me to redo a video, I took it personally. Now I see revisions as data: “This didn’t communicate what we needed.” Feedback is a compass, not a critique.
What’s one thing you wish brands understood about working with creators? I'll start: we do our best work when we have some creative freedom instead of having to stick to a fixed brief. #ugccommunity
UGC Example — Testimonial Style: Direct-to-camera delivery focused on trust and clarity. This format works because it feels like advice from a friend, not a pitch.
I used to think creators with huge followings had something I didn’t. Then I realized they were often just louder, not better. Skill compounds. Noise fades.
What’s one boundary you set this year that actually improved your work? I'll start: requiring a brief or detailed instructions before singing the contract. (A no-brainer, right?) #ugccommunity
UGC Example — Bundle Concept: A 3‑video set: POV, demo, testimonial. Bundles work because brands can test multiple angles fast and scale the winner. Here's one in a bundle of 3 I did.
Early in my journey, I thought being “easy to work with” meant saying yes to everything. It didn’t. It meant delivering on what mattered and cutting what didn’t. Boundaries made me better, not harder.
Hot take: “Aesthetic” is the most overrated word in UGC. Pretty content that doesn’t convert is just decoration, and it often feels and looks less authentic.
Brands: if you want creators to deliver better content, stop sending briefs that read like internal memos (and sometimes obviously written by AI). Creators need clarity, not corporate jargon.
A brand once told me, “We hired you because your content feels like it was made by an adult.” That stuck with me. Professionalism is a differentiator in a space full of chaos.