Joe Ploog

Assistant Professor at IE Business School being excited about heterogeneous network effects and digital platform competition.

[Joe Ploog @JoePloog]

(3/3) We hope this study shifts our understanding of network effects from a market-level construct to something within the strategic control of firms.

[Joe Ploog @JoePloog]

Our latest paper is out in AMJ! “Rolling the Dice: Resolving Demand Uncertainty in Markets with Partial Network Effects.” Co-authored with @JoostRietveld, we challenge the traditional view of universal network effects. https://t.co/vriP9bTFWX

[Joe Ploog @JoePloog]

(2/3) We explore our theory in an A-typical setting: the global board games industry (we also use a cool Magic the Gathering instrument).

[Joe Ploog @JoePloog]

It was an amazing last day at the #EUDPRN. I am grateful for getting the chance to present joint work with @gjrietveld on heterogeneous network effects. Thank you to the organizers @CarmeloCennamo @C_Panos @gjrietveld!

[Joe Ploog @JoePloog]

@LohJohannes @Hakan_Ozalp Tik Tok over FB or Instagram?

[Joe Ploog @JoePloog]

3) After analyzing >19,000 board games, @gjrietveld and I find that factors that increase demand-side uncertainty (a novel product design or intense competition) are particularly harmful to the diffusion of network products. Here is the link to the paper: https://t.co/fFbO6KWQ7M

[Joe Ploog @JoePloog]

Some great news to share. I will join the Strategy group at IE Business School as Assistant Professor this September. I am looking forward to working alongside great colleagues and exploring sunny Madrid.
@Strategy @IEbusiness @IEuniversity

[Joe Ploog @JoePloog]

2) My job market paper, “Network Effects by Choice: Evidence from the Board Games Industry,” explores diffusion differences between network and standalone products.

[Colin M. Fisher @ColinMFisher]

Check out our fabulous new video on the MRes/PhD Programme, featuring PhD students @JoePloog @ozumcan_demir, Arturo Estrada Rodriguez, and Xingyi Li, and faculty members @gjrietveld, Martin Kilduff, Rouba Ibrahim, and Bilal Gokpinar. PhD Open evening https://t.co/iuouLBJ7nm

[Joe Ploog @JoePloog]

@herman08015 @RFJ_Haans @RSMErasmus Congratulations Richard!

[Joe Ploog @JoePloog]

It was great to moderate a vibrant discussion on ecosystem strategy, yesterday at #SMSLondon. The session was well attended and we developed some great ideas for future research. Thanks @AnnabelleGawer, @profpinar, @ldwthomas, @gjrietveld, and @GaryDushnitsky for taking part!

[Joe Ploog @JoePloog]

@akapatea https://t.co/ycZ43bgem3 and https://t.co/kDagAavKjB

[Joe Ploog @JoePloog]

@HelgeKlapper https://t.co/ycZ43bgMbB

[Joe Ploog @JoePloog]

@HelgeKlapper https://t.co/YkWQ1vE9mm

[Joe Ploog @JoePloog]

While social features can help #freemium products become a superstar, the efficacy of this strategy crucially depends on demand potential. Be sure to check out @gjrietveld's #platformpapers blog post to learn more about when #freemium actually works.

[Joe Ploog @JoePloog]

@Qu13120271 @AnnabelleGawer @profpinar @ldwthomas @gjrietveld @GaryDushnitsky The whole conference program is offline to my knowledge.

[Joe Ploog @JoePloog]

To everyone interested in ecosystems and attending SMS in London this Weekend. You are invited to join us for our panel on "Ecosystem Strategy: Value Creation Outside the Boundaries of the Firm" with @AnnabelleGawer, @profpinar, @ldwthomas, @gjrietveld, and @GaryDushnitsky.

[Joe Ploog @JoePloog]

@CarolynJFu @UkNatArchives

[Joe Ploog @JoePloog]

@thatchenkery @Tyler_Okland_MD I have also heard HW/SW-platform