Joe Salowitz

Product Design at @sublime_sec. I'm a product designer, founder (post-exit), writer, and speaker with 15+ years designing and scaling products.

[Joe Salowitz @JoeSalowitz]

After over a decade of freelance design and owning my own business, I’m excited to announce that I’ve joined @sublime_sec as a Product Designer!

[Joe Salowitz @JoeSalowitz]

Our design team is cooking

[Joe Salowitz @JoeSalowitz]

This is what bleeding edge design teams look like internally.

Ramp is further ahead than most, but I’m seeing this type of tooling for design teams at most of the top product companies.

It’s becoming the moat, and teams not doing it will fall increasingly further behind.

[Seb Goddijn @sebgoddijn]

https://t.co/rezmUVksXl

[haris @haris_chc]

human optimism has risen again

[Joe Salowitz @JoeSalowitz]

@DannPetty @QuiverAI Wow Dann - congrats!!

[Joe Salowitz @JoeSalowitz]

If you’re high agency and super curious, you don’t need to be scared of AI.

On the flip side, if you’re ambivalent and low agency - AI is an accelerator to the downside. And this is most people.

[Joe Salowitz @JoeSalowitz]

I'm done with hamburger menus. It's time to normalize mini-maps in B2B SaaS.

[Joe Salowitz @JoeSalowitz]

Happened on a great spot for lunch today but unfortunately couldn’t find a table.

[Joe Salowitz @JoeSalowitz]

Building tools to help me design cooler things is my favorite thing about AI and Figma MCPs.

[Joe Salowitz @JoeSalowitz]

Not sure why smart home devices haven't jumped on the "Wrapped" design train yet.

[Joe Salowitz @JoeSalowitz]

@jshguo Man I neeeed this 😍

[Joe Salowitz @JoeSalowitz]

Just launched a feature at @sublime_sec to nuke all those random scammy events that keep showing up on your calendar.

You're welcome.

[Joe Salowitz @JoeSalowitz]

@krispuckett Oh thank goodness, my desk is messy and not tweet-worthy and I was getting worried I was alone.

[Joe Salowitz @JoeSalowitz]

This copy was published in a 1993 report from @SandiaLabs aimed to communicate a series of messages non-linguistically to any future visitors to a waste site.

It’s not 10,000 years later yet - but perhaps we should reread these warnings and heed them.

[Joe Salowitz @JoeSalowitz]

Nuclear waste site warnings are just so well written - perfectly designed to be timelessly impactful words.

[Joe Salowitz @JoeSalowitz]

@krispuckett Just be!

(But also crack open that Ikigai book too)

[Matthew Matsuzaki @whale]

This is the age of small teams, and independents. Discuss it with me:

Several things are happening that explain why Nick's model is working so well.

Design is indexing toward utility because of the bubbled frenzy of AI. Brand, UI, marketing design: they all have to get business done, fast. There’s little or no margin for speculation. Nick’s model meets the urgent needs of companies whose wheels are already turning before they’re even signed their formation documents.

Big agencies are too rigid in their traditional forms. They must adapt or expire. Adaptation and improvisation belong to the independents. The need for strong, intuitive, instinctual direction in brand, messaging, marketing, and product design can often be met more potently by the more senior and experienced few.

Balancing some measure of "quality" with speed is a unique circus trick and Primary Studio is a kind of Cirque du Soleil in snack form. It’s smart. It works in part because the company understands that trust has to be insanely high for a two-week experience to succeed. The same model stretched to five weeks assumes a level of scrutiny that invites wandering and speculation from stakeholders. The shorter sprint demands a higher degree of intuition from everyone involved.

The larger problem is that design is increasingly treated as a commodity rather than a lens through which to envision and then build a company. An interface is a commodity. A logo is a commodity. A crafted sentence is a commodity. But the reasoned, intellectual, somatic, and expressive strategy that directs these design artifacts is not.

That strategy is a living point of view. It's born of historical context, business opportunity, human need, and the raw wonder of imagination.

The companies that engage design as a lens, while utilizing the types of independents with enough experience to execute quickly and intuitively on well curated priorities, will emerge on top.

[Joe Salowitz @JoeSalowitz]

@krispuckett So stoked to see good work from friends out in the world!

[Joe Salowitz @JoeSalowitz]

@krispuckett @claudeai @AnthropicAI @perplexity_ai @AppStore LFG! Y’all - I’ve been beta testing and you need to download this ASAP!

[Joe Salowitz @JoeSalowitz]

I can’t believe I get to do this job for a living. I love being a designer.

[Dylan Field @zoink]

CEO’s: Invest in design, or perish.