Joe Shelerud

Co-founder and CEO of Ad Advance | Digital Advertising | Data Enthusiast

[Joe Shelerud @JoeShelerud]

We are evolving here at Ad Advance. And growing.

Currently looking for a Programmatic Media Manager to join our team in Duluth, MN. We are looking for someone with experience in media buying and campaign management.
https://t.co/aLSROo8vdr

[Joe Shelerud @JoeShelerud]

Hey San Francisco!

I’m here to checkout #RampUp24. Anyone else going?

This is my first time attending. It’s put on by @LiveRamp so it will be focused around data collaboration with the shifting digital advertising and privacy landscape.

If you’re going – let’s connect!

[Joe Shelerud @JoeShelerud]

Retail media is growing faster than almost any other form of ad spend.

$140 billion in ad spend, a growth rate of 21.8% year over year, according to Insider Intelligence.

It's more than a buzz word. Need the retail media basics? Here you go: https://t.co/2lKRCXQNm9

[Joe Shelerud @JoeShelerud]

If you're looking to expand your knowledge of retail media - Anders Hjorth is an expert you need to be following.

Thanks for coming on The Ad Project, Anders!

Listen: https://t.co/3YdeVPQWM6

[Joe Shelerud @JoeShelerud]

4/
Awareness (Super Bowl ad)
⬇️
Consideration (H1 Takeover)
⬇️
Conversion (Retargeting)

Of course, Super Bowl ads and H1 takeovers are hefty investments – but with well-structured re-targeting campaigns, they could be on their way to recouping the cost.
https://t.co/9pOrgIo0ee

[Joe Shelerud @JoeShelerud]

Are you paying attention? @cerave is giving a master class in marketing right now.

The skincare company and #MichaelCera had arguably one of the best commercials during the Super Bowl.

It certainly resulted in brand awareness. It sent people to Google.

(a thread)

[Joe Shelerud @JoeShelerud]

3/ It’s a one-two punch leading customers down their marketing funnel.

We know from experience the impact of an H1 takeover can be massive and lasting. Impressions and Clicks the day of the event result in weeks and weeks of retargeting.
https://t.co/rBsatIVWqZ

[Joe Shelerud @JoeShelerud]

…why do brands still advertise on #linearTV?

This question came up in one of our meetings recently.

Looking at the capabilities side-by-side, #streamingTV ads seem like an easy sell. But that’s not always the case.

If you use linear ads, would enjoy hearing your input!

[Main Street Summit @MainStSummit]

Main Street Summit 2024 passes are officially on sale! Go to https://t.co/OvvzQwdTof to reserve your spot and enjoy early bird pricing.

Let the countdown to October begin.

[Joe Shelerud @JoeShelerud]

The cookie is crumbling and moving forward the cornerstone of advertising success will increasingly rely on first-party data.

In this landscape, Amazon stands out. Watch the full video on YouTube: https://t.co/W6CWy9cOGn

[Joe Shelerud @JoeShelerud]

We are looking to add a Software Engineer to our Dev Team. Please share! https://t.co/m0ZcUAOCJZ

[Joe Shelerud @JoeShelerud]

This is the best definition of Amazon Marketing Cloud I've heard:

Listen to the full episode: https://t.co/ERcCkT9dmd

[Joe Shelerud @JoeShelerud]

What can we expect in 2024?

This yearly prediction episode of The Ad Project is always a fun one.
https://t.co/BlH1ZrWgjb

[Joe Shelerud @JoeShelerud]

Proof that I own a suit!

We just got back the professional pics from the Partner Awards Gala. Our physical trophy came in the mail last week, too.

Good reminders of some of what the Ad Advance team accomplished in 2023.

Goal for 2024? Have a reason to wear the suit again.

[Joe Shelerud @JoeShelerud]

Thanks to Dave Katz of @AmazonAds for joining me for this this latest episode of The Ad Project. If you're interested in learning more about the cookie-less future and first-party data...give this one a listen or watch: https://t.co/uFT6aFhBiW

[Joe Shelerud @JoeShelerud]

Have any good series, movie, or podcast recs?

I tore my meniscus and will be having surgery next week to repair it. It’s tough getting older.

Anyway, I’ll be on the couch for a few days recovering. Business-minded and/or guilty pleasures – all recommendations welcome!

[Joe Shelerud @JoeShelerud]

Another major new deal for Prime Video… NASCAR.

Starting in 2025, Prime Video will be the exclusive home of five NASCAR CUP series races.

Yet another huge opportunity for advertisers to reach a massive audience through Amazon’s offerings.

https://t.co/aLvahCBNro

[Joe Shelerud @JoeShelerud]

3: Flashback to Big Deal Days - Don't overlook the goldmine of potential customers who expressed interest during the Big Deal Days in October. Reconnect with those who might be ready to seal the deal before the holiday season concludes.

[Joe Shelerud @JoeShelerud]

As Cyber Monday fades into memory, smart sellers know the game is far from over.

Amazon DSP can help captivate the attention of those eager shoppers who've shown interest in your products over the past 11 days of deals.

[Joe Shelerud @JoeShelerud]

2: Exclude Converters - Ensure your marketing efforts are optimized by excluding shoppers who've already made a purchase. Maximize your impact by reaching those still in the decision-making phase.