Johline Barnardt

Yes to Life•Friendship•Wine•Good Food•Cooking•Traveling•Running•Cycling&Happiness:Compliments my Job as Van Loverens' Export Manager to USA,Canada&South America

[Johline Barnardt @JohlineB]

@JessycaLewis @AleZambonin76 @CornwallWine @CapeWinelandsZA @CapeWineland @capeWine @VisitWinelands @TheWinerySA @WineGrapeStone @NWWinestoYou @WittyWineWoman @KwaggaBoucher @Jordan_Wines @livingitupct @GreatDomainesSA

[Johline Barnardt @JohlineB]

@JessycaLewis @AleZambonin76 @CornwallWine @CapeWinelandsZA @CapeWineland @capeWine @VisitWinelands @TheWinerySA @WineGrapeStone @NWWinestoYou @WittyWineWoman @KwaggaBoucher @Jordan_Wines @livingitupct @GreatDomainesSA Sophistication; style, providing shelf; and dinner table appeal in addition to the awareness creation of the category and messaging. #timetowine @vanloverenwines

[Johline Barnardt @JohlineB]

@JessycaLewis @AleZambonin76 @AppuntidiVino @CornwallWine @walkthewine @VinAcademie @InterWineMore @LynnMueting @swwineschool @EmaSchi79 @tonywoodwine @HandfordWines @VoxVineyards @thegrapewizard @MontefioralleWi @SideHustleWino In addition to the above; the real challenge is providing a sophisticated packaging solution; yet still conveying the NOLO message and related health benefits. #almostzero #absolutezero

[Johline Barnardt @JohlineB]

@JessycaLewis @AleZambonin76 @AppuntidiVino @CornwallWine @walkthewine @VinAcademie @InterWineMore @LynnMueting @swwineschool @EmaSchi79 @tonywoodwine @HandfordWines @VoxVineyards @thegrapewizard @MontefioralleWi @SideHustleWino It is challenging marketers I believe; which is fantastic; ensuring that the category also remains visually appealing and current when compared to global competitors as well! #timetowine @vanloverenwines

[Johline Barnardt @JohlineB]

@JessycaLewis @AleZambonin76 @AppuntidiVino @CornwallWine @walkthewine @VinAcademie @InterWineMore @LynnMueting @swwineschool @EmaSchi79 @tonywoodwine @HandfordWines @VoxVineyards @thegrapewizard @MontefioralleWi @SideHustleWino

[Johline Barnardt @JohlineB]

@JessycaLewis @CornwallWine @walkthewine @VinAcademie @InterWineMore @LynnMueting @swwineschool @EmaSchi79 @tonywoodwine @HandfordWines @VoxVineyards @thegrapewizard @MontefioralleWi @SideHustleWino @vanloverenwines Flavours of wine are obtained using tannins that are added to mimic mouthfeel (much like black tea; especially for the red wine varietals) as well as informed use of natural acidity & sugar to allow for the perfect balance to mimic that of real wine – or as close as possible.

[Johline Barnardt @JohlineB]

@JessycaLewis @CornwallWine @walkthewine @VinAcademie @InterWineMore @LynnMueting @swwineschool @EmaSchi79 @tonywoodwine @HandfordWines @VoxVineyards @thegrapewizard @MontefioralleWi @SideHustleWino In my opinion, our dealcoholized wines are very similar to the real thing; bar the aftertaste / effects of the alcohol that remain in one’s mouth after taking a sip; most importantly; the base wine needs to be good and varietally pure. #timetowine @vanloverenwines

[Johline Barnardt @JohlineB]

@JessycaLewis @CornwallWine @walkthewine @VinAcademie @InterWineMore @LynnMueting @swwineschool @EmaSchi79 @tonywoodwine @HandfordWines @VoxVineyards @thegrapewizard @MontefioralleWi @SideHustleWino

[Johline Barnardt @JohlineB]

@JessycaLewis @SimonsigWines @HandfordWines @always5star @winewankers @JMiquelWine @damewine @CapClassiqueUK @BubblesFerreira @ChampagneDayfr @GlassOfBubbly @MrScottEddy @WineGrapeStone @sonomawineguy @beckhopkinswine I believe that the factor that is driving market growth internationally is the flavour profile being as close as possible to the real thing and from a producer’s perspective; the IP relating to the production process and the resulting flavours and bouquets. @vanloverenwines

[Johline Barnardt @JohlineB]

@JessycaLewis @SimonsigWines @HandfordWines @always5star @winewankers @JMiquelWine @damewine @CapClassiqueUK @BubblesFerreira @ChampagneDayfr @GlassOfBubbly @MrScottEddy @WineGrapeStone @sonomawineguy @beckhopkinswine Yes, this is still a bit of a grey area that is being addressed by our industry bodies to clearly define these differences from a production and content perspective.
#timetowine

[Johline Barnardt @JohlineB]

@JessycaLewis @SimonsigWines @HandfordWines @always5star @winewankers @JMiquelWine @damewine @CapClassiqueUK @BubblesFerreira @ChampagneDayfr @GlassOfBubbly @MrScottEddy @WineGrapeStone @sonomawineguy @beckhopkinswine

[Johline Barnardt @JohlineB]

@JessycaLewis @BruliamWines @SimonsigWines @HandfordWines @always5star @winewankers @annelize_morkel @AnneInVino @michaelqtodd @manamica @BrainWines @paraduxxwine @IreneGraziotto @TablasCreek @mauritsonwinery @vanloverenwines the alcohol ban was in fact a perfect opportunity to highlight awareness for these brands, distribution footprint and of course also the sales – which have continued post the alcohol ban thankfully.

[Johline Barnardt @JohlineB]

@JessycaLewis @BruliamWines @SimonsigWines @HandfordWines @always5star @winewankers @annelize_morkel @AnneInVino @michaelqtodd @manamica @BrainWines @paraduxxwine @IreneGraziotto @TablasCreek @mauritsonwinery Since Almost Zero’s alcohol is below 0,5% and Absolute Zero’s alcohol is below 0,05% there were no restrictions on the sales of these two brands in the alcohol ban; #timetowine @vanloverenwines #almostzero

[Johline Barnardt @JohlineB]

@JessycaLewis @BruliamWines @SimonsigWines @HandfordWines @always5star @winewankers @annelize_morkel @AnneInVino @michaelqtodd @manamica @BrainWines @paraduxxwine @IreneGraziotto @TablasCreek @mauritsonwinery @vanloverenwines The alcohol ban was in fact a perfect opportunity to highlight awareness for these brands, distribution footprint and of course also the sales – which have continued post the alcohol ban thankfully. #timetowine @vanloverenwines

[Johline Barnardt @JohlineB]

@JessycaLewis @brookswinery @ROCOWinery @thefourgraces @YoungbergHill @CristomWine @ponzivineyards @canasfeast @DundeeHillsWine @enjoyWAwine @WINESofWA @GermanWineUSA @ninerwine @lisamattsonwine

[Johline Barnardt @JohlineB]

@JessycaLewis @AleZambonin76 @LizGabayMW @HipChicksDoWine @Madaboutbubbly @sayoungwine @ChMontelena @WineBubble @FoodieWineLover @SassiItalyTours @kiwiandkoala @AntiquarianWine @PeachyCynWinery @CorksConcierge @PriscillaHenne1

[Johline Barnardt @JohlineB]

@JessycaLewis @AleZambonin76 @3ladiesonavine @degrendelwines @DornierWines @ErnieElsWinery @KaapzichtWines @RaatsWines @AtaraxiaWines @boschkloofwines @GlassOfBubbly @Querciabella @RoadHouseWinery @SangiacomoWines

[Johline Barnardt @JohlineB]

@JessycaLewis @BruliamWines @SimonsigWines @HandfordWines @always5star @winewankers @annelize_morkel @AnneInVino @michaelqtodd @manamica @BrainWines @paraduxxwine @IreneGraziotto @TablasCreek @mauritsonwinery

[Johline Barnardt @JohlineB]

@JessycaLewis @BruliamWines @SimonsigWines @HandfordWines @always5star @winewankers @annelize_morkel @AnneInVino @michaelqtodd @manamica @BrainWines @paraduxxwine @IreneGraziotto @TablasCreek @mauritsonwinery As well as variants with no alcohol yet display the same flavour profile as regular strength wine and or beer. The target audience being socially aware and health-conscious consumers. @vanloverenwines #almostzero #timetowine

[Johline Barnardt @JohlineB]

@JessycaLewis @BruliamWines @SimonsigWines @HandfordWines @always5star @winewankers @annelize_morkel @AnneInVino @michaelqtodd @manamica @BrainWines @paraduxxwine @IreneGraziotto @TablasCreek @mauritsonwinery The trend was started by the alcohol industry recognising the fact that consumers have become more averse to the negative or limiting effects of alcohol – and henceforth identifying the opportunity to diversify the category by adding variants that are lower; in alcohol strength.