John Boozer

[John Boozer @JohnBoozer19]

@rlbwvu @CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens I think so too. I genuinely have like one memory of seeing a college advert online. There could be an entirely untapped target mkt of undergraduates that do not even know the opportunities out there. #uabmktg #icmktg

[John Boozer @JohnBoozer19]

@CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens @UofAlabama does a decent job and is the only school in recent memory that I have seen, particularly on social media. This is because I recently browsed their MBA offering. No other school comes to mind. I think persuading the "ability to do it" is important. #icmktg #uabmktg

[John Boozer @JohnBoozer19]

@rlbwvu @JennLStevens I totally was going to use the SUpreme example. This brand has such a history of releasing wildly overpriced, collaborated items. For a clothing company, most of their rapport comes from random things, such as the Oreo. #uabmktg #icmktg

[John Boozer @JohnBoozer19]

@JennLStevens This strategy is used to both give people creative ways to express interest in a brand and to build a discussion of social media in hopes that something would go viral. Recently, there was a pair of @Nike Air sneakers only sold to @AmericanExpress cardholders. #uabmktg #icmktg

[John Boozer @JohnBoozer19]

@AlexKrallman I absolutely think that TikTok is going to remain relevant and continue to grow into an even bigger giant. Brands that are not using TikTok are already behind. Brands should partner with "influencers" or make their own viral content that appeals to its users. #ICMKTG #UABMKTG

[John Boozer @JohnBoozer19]

@CopywriterBob It seems like food brands are the ones leading the way with the most V-Day marketing, creating products that are odd or interesting in hopes of getting shares. I think of @krispykreme is doing a novel job, making shareable and photogenic heart-message donuts. #ICMKTG #UABMKTG

[John Boozer @JohnBoozer19]

@LaurelAynne Three ways to stand out: By shock/viral ads, by emotional ads, and by creating purposeful controversy. All of these create buzz on social media and in-person discussions that are worth much more than what they pay. My fav was the Porsche ad: #emotinoal. #UABMKTG #ICMKTG

[John Boozer @JohnBoozer19]

@AlexKrallman @Google @turbotax @Google made me cry

[John Boozer @JohnBoozer19]

@AlexKrallman @budlight's use of @PostMalone in its commercials is somewhat of an interesting portrayal of its target audience. I'm torn between them diversifying its seltzer away from its mainstream product and having them consumed together, as they show Post Malone buying both together...

[John Boozer @JohnBoozer19]

@AlexKrallman The commercial from @amazon regarding the different forms of "Alexa" was cute. I think it helped show the far-reaching use and influence that these devices have gained in our lives...good or bad...? #UABMKTG #ICMKTG