John Drake

President / Chief Strategy Officer at Drake Cooper. Bits of randomness that I find interesting for one reason or another.

[John Drake @JohnDrake]

The good thing about getting older is you know what's worth spending time on, and what's not. http://t.co/BRPq9Vnpdz

[Drake Cooper @DrakeCooper]

Our Ad Ops Manager, @eschrauth, breaks down the latest privacy issues concerning the iOS 14 update and how @Facebook along with its users, small businesses, and advertisers all are planning to treat this new rollout.

#ios14 #drakecooper #reverb

https://t.co/u9WtrvKOz1

[Drake Cooper @DrakeCooper]

Revisiting our dialogue from March with some AI data that helps inform where we're headed as marketers and as a community. #coronavirus #covid_19 #marketing #trends #advertising https://t.co/BrtvZqG0k8

[Drake Cooper @DrakeCooper]

@idaho_central's commitment to their community is expressed through this spot we were lucky enough to work on celebrating the strength and fortitude of our state. #workshare #workandtell #idahostrong

[Drake Cooper @DrakeCooper]

The Director of Data and Communication Strategy at DC breaks down advertising data in the time of COVID. Our takeaway? The stakes have never been higher to achieve greatness with all eyes on advertising. #advertising #covid19 #coronavirus Learn more here: https://t.co/qUppwBauhL

[Drake Cooper @DrakeCooper]

The best part about this spot we produced for @CBH_Homes? Getting our client, CBH's Ronda Conger to lend us her voice. It's guaranteed to make you feel like you can do anything.

[Drake Cooper @DrakeCooper]

Hold our 3 MUSE Gold Awards to your ear and you'll hear the ocean—our inspo for celebrating @bornsteinseafoods long-held tradition sourcing wild-caught seafood. Thank you @museaward and our wildly courageous client, Bornstein Seafoods.

[Drake Cooper @DrakeCooper]

As we all know, there’s a shortage of masks and PPE for healthcare professionals working so hard to keep us all healthy. That’s why Drake Cooper is printing for a purpose. See how you can help. 👇 https://t.co/1BAQrmHeuM

[Drake Cooper @DrakeCooper]

Trying to make sense of this new normal as a marketer? Here’s our take. #coronavirus #covid_19 #marketing #trends #advertising https://t.co/McwkpjLLLD

[Drake Cooper @DrakeCooper]

Yo -all creative, digital and advertising shops -hope you're with us already. If not call @jamie_cooper he will help u

[Drake Cooper @DrakeCooper]

Let’s all be #EachforEqual. #IWD2020 #internationalwomensday https://t.co/a1oTnMdjkP

[CBH_Homes @CBH_Homes]

“This International Women’s Day, we want to acknowledge and celebrate all the women at CBH. You are a strong, powerhouse of a group, breaking barriers, striving for more, making CBH a better place and looking good while doing it,” raves Ronda Conger, Vice President of CBH Homes.

[Drake Cooper @DrakeCooper]

We'd be screwed without all of you. #turnitup #hustlers #employeeappreciationday

[Vikki Ross @VikkiRossWrites]

Not many brands value their personality and TOV enough to make sure they're consistent everywhere.

@Pixar does. @Spotify too.

#brandconsistency #TOV #copywritersunite

[Nike @Nike]

Mamba Forever.

(sound on)

[R/GA @RGA]

Eliminating the word "amazing" would render 75% of the population mute and cut the work day in half.

[John Drake @JohnDrake]

Don’t know about ‘making a comeback’ but I get asked about mascots sometimes and this does a great job explaining why they can be good—getting to a certain brand association quickly

[Creative Review @CreativeReview]

The rise of digital-first identities and ‘frictionless design' left mascots feeling a little outdated. But are they set to make a comeback? https://t.co/BgzlMBGDcH

[John Drake @JohnDrake]

Nailed it. Fun and smart thoughts from the awesome crew at DC

[Drake Cooper @DrakeCooper]

Let's talk Super Bowl ads. ❤️ or 👎? #advertising #superbowlLIV https://t.co/gEBhMw7AHk

[John Drake @JohnDrake]

@MikeDuda Yeah, their social was genius!

[John Drake @JohnDrake]

When you work in advertising everyone always asks which ad was best after the game. This year I feel the admeter does a damn good job of ranking them. Give or take a few here and there, just go down the list

[USA TODAY @USATODAY]

And the #admeter winner is ...

@Jeep (!!) for the 'Groundhog Day' commercial starring Bill Murray and Punxsutawney Phil: https://t.co/NbHGGllKbO

[CBH_Homes @CBH_Homes]

Are you tuning in for the Super Bowl?! We're so excited because our BIG GAME TV Spot is offically LIVE! Dreams do come true....

Read about the meaning behind the Ain't We Got Fun commercial here:

https://t.co/jX1VCD8O44
https://t.co/NtCC2ALBkU