John Lincoln

Co-Founder of Ignite Visibility | Entrepreneur | Investor | Technologist | Lifelong Surfer

[John Lincoln @johnelincoln]

Want to grow your business by 30% next year without investing more in marketing?

You might get there, but you're counting on luck.

Your sales and marketing plan should reflect where you want the business to go, not just where it is today.

#BusinessGrowth #Marketing

[John Lincoln @johnelincoln]

A good plan should connect something you want years from now to something you're doing this morning.

[John Lincoln @johnelincoln]

Google Performance Max is giving advertisers more control with better audience insights, negative keywords and expanded asset group testing.

More visibility into what's working, with more ways to test what performs.

#GoogleAds #PPC

[John Lincoln @johnelincoln]

LinkedIn's new digital business cards let you customize your card, connect by scanning, and save notes about where you met someone.

A useful addition for anyone who regularly attends networking events.

#LinkedIn #Networking

[Unnati @Unnati_builds24]

Whenever I feel demotivated i rewatch this...

Elon Musk in a living room in 2008, 12 days from bankruptcy, pitching a $109,000 car to people...

[John Lincoln @johnelincoln]

Google’s universal shopping cart could create new opportunities for holiday advertisers. Explore AI shopping insights, checkout integration, and ways to reconnect with shoppers. Start with Google Merchant Center.

#GoogleAds #Ecommerce

[John Lincoln @johnelincoln]

ChatGPT ads are gaining traction. Some of our clients are seeing promising results, competition is still relatively light, and new visual formats and attribution features are expanding what's possible.

Worth watching.

#ChatGPTAds #PaidMedia

[Dragan Sutevski, PhD @sutevskid]

Success breeds complacency. The moment you feel perfectly comfortable in your business is the exact moment you need to start building your next radical disruption.

[Alex Hormozi @AlexHormozi]

Everything is hard. Nothing works the first time. It all feels pointless. That’s when you realize you’re going to have to will it into existence with every ounce of your fucking soul. And that’s when it starts to happen.

[John Lincoln @johnelincoln]

One thing I love about entrepreneurship is any given day or week you can have a complete gamechanging breakthrough. They are also almost always driven by what looks like a problem at first. I find they come most often when you have faith and stay positive. 🙏

[John Lincoln @johnelincoln]

You can accomplish a shocking amount in five years.

The hard part is deciding what you actually want five years from now.

[John Lincoln @johnelincoln]

CMOs are under pressure to deliver more growth with the same budget or less.

Better optimization helps, but it has limits. If a business wants to grow more, its marketing investment needs to reflect that ambition.

The math has to work.

#Marketing #BusinessGrowth

[John Lincoln @johnelincoln]

AI Platforms for Business: Executive AI Playbook (2026) https://t.co/GJQIsB7ebE

[John Lincoln @johnelincoln]

The people I've seen advance fastest aren't always the loudest.

They're usually the people leadership learns they can trust with increasingly important problems.

[John Lincoln @johnelincoln]

@leo_mercerr I spent years at 0. You have to plan.

[John Lincoln @johnelincoln]

I feel like it's limited by what you know how to ask.

[Odd ☆☆ @nemui_nekoooo]

AI is a mirror. lazy people get lazy results. curious people get superpowers.

[John Lincoln @johnelincoln]

Agree!

[Dragan Sutevski, PhD @sutevskid]

Efficiency without direction is a faster way to arrive nowhere. Stop being world-class at doing things that shouldn't be done at all.

[John Lincoln @johnelincoln]

@AlexHormozi Could be

[John Lincoln @johnelincoln]

Breaking up your feed with an evening surf Pic! #surfing

[John Lincoln @johnelincoln]

@AaronKap_ Unless they (agencies and tech cos) get so much better than small shops and consultants at using it that they cant keep up... Which is the most likely outcome

[John Lincoln @johnelincoln]

The idea that AI will replace media agencies and ad experts is dangerously naive.

We've had automated ad platforms for years. They're great at spending your money while making it look like they're making you money.

AI won't eliminate the need for experts. It'll make the good ones who know how to use the right tools correctly more valuable than ever. #advertising