John Gumas

John Gumas is President of Gumas, a strategic branding, advertising & interactive marketing agency that helps Challenger Brands take on larger competitors.

[Gumas @Gumas_SF]

Credit Unions, it's time to embrace your Challenger Brand status! Refocus your marketing on what sets you apart from big banks and competitors. Learn how adopting a Challenger Brand mentality can revolutionize your credit union marketing: https://t.co/4xmUYRbOWc

[Gumas @Gumas_SF]

Creating a compelling brand identity doesn’t have to break the bank! 🌟 With strategic planning and smart execution, challenger brands can stand out in a crowded marketplace. Discover practical tips for building a strong brand identity on a budget: https://t.co/M1gPuYC7j6

[Gumas @Gumas_SF]

Challenger Brand Marketing® Tip: The most valuable information you can gather is from within. Formally interview your key employees to learn from their insight and involve them in the company’s direction and goals. #ChallengerBrandTip

[Gumas @Gumas_SF]

Today we are reflecting on when Gumas took home the EBBIE award for best small business in San Francisco. What a memorable night for us all! #ThrowbackThursday

[Gumas @Gumas_SF]

Brands often find themselves outspent by competitors. John Gumas joined the Mastering Medical Device podcast to discuss the Challenger Brand Marketing® approach to crafting the right strategy. Listen to what John had to say at https://t.co/U4O4PqEe7N

[Gumas @Gumas_SF]

Looking to captivate your audience in today's dynamic marketing landscape? Blending classic direct mail with modern digital marketing creates a powerful Challenger Brand Marketing® strategy that maximizes engagement and personalization. Read more: https://t.co/a20JvNE9hx

[Gumas @Gumas_SF]

The world of credit union marketing never stands still! 🚀 Are you staying ahead of the curve? Identifying when it’s time for a strategy refresh can be tricky. Let’s explore the indicators that signal a need for a marketing makeover! ✨ Check it out here: https://t.co/KPBswt4TSc

[Gumas @Gumas_SF]

"Most brands are capable of so much more than they think. Know who you are. Know what makes you unique." John Gumas, Marketing Smart. Download the full book at https://t.co/7BHItJ1DI4 #MotivationMonday #QuoteoftheDay

[Gumas @Gumas_SF]

In Case You Missed It: What is the secret sauce to success in a competitive market? Listen to what John Gumas had to say on the topic during his recent appearance on The Digital Slice Podcast. https://t.co/od2O0IJqW6

[Gumas @Gumas_SF]

Local radio adverting is an often-overlooked marketing channel. Even in an era of social media and streaming media, it can still be a powerful addition to a Challenger Brand Marketing® strategy. 📻 Read more at https://t.co/z5KKJZfTFY

[Gumas @Gumas_SF]

In the digital age, standing out as a thought leader is key to setting your brand apart. 🌟 It's not just about showing expertise—it's about leading innovation. Ready to enhance your brand's authority with a thought leadership strategy? https://t.co/2TqVx0Js3E

[Gumas @Gumas_SF]

ICYMI: Gumas President, Craig Alexander, was a guest on the It's Just Business podcast, diving into how brands can leverage the Challenger Brand Marketing® approach for success. Don't miss out on his insights! Listen now: https://t.co/2x300N9lDd

[Gumas @Gumas_SF]

Taglines capture your brand's essence, spark emotion, and build trust. 🌟 As markets evolve, a once-captivating tagline may need a refresh. Wondering if it's time? Here are six signs that your tagline might need an update. Learn More: https://t.co/Gvcm6GE84h

[Gumas @Gumas_SF]

"Never be afraid to stand out in a crowd. Be you and be fearless." John Gumas, Marketing Smart. Download the full book at https://t.co/7BHItJ1DI4 #QuoteoftheDay

[Gumas @Gumas_SF]

Newly funded brands face a world of opportunity and challenge. Success requires more than just capital—it demands strategic brand building. That's where a marketing agency's expertise is invaluable. Learn more: https://t.co/e4UPXTuwPa

[Gumas @Gumas_SF]

In case you missed it: John Gumas joined the B2B Digital Marketer Podcast with Jim Rembach to delve into the success secrets for Challenger Brands in the digital marketing arena. A must-listen for marketers looking to unlock success! Listen now: https://t.co/fEYMrnWp1R

[Gumas @Gumas_SF]

Happy New Year from Gumas Advertising! 🍾

[Gumas @Gumas_SF]

There's no doubt that credit unions face uphill battles when competing against big banks. This article explores how taking a Challenger Brand approach to marketing can help them level the playing field. https://t.co/P0nM86JEhG https://t.co/P0nM86JEhG

[Gumas @Gumas_SF]

Developing your 2024 marketing plan? Gumas is the country's foremost authority on Challenger Brand Marketing®. We help you take on your industry gorillas and win. Request a consultation today at https://t.co/mqiKOFTvVX

[Gumas @Gumas_SF]

Challenger Brands refuse to be led and always carve out a niche in the market that they can own and defend from anyone. #MotivationMonday #QuoteoftheDay