Cherish 📚

📚 Book |BL | MM Lover
💜 ARMY | BND | Jihoon
💄 Noir Kiss

[Cherish 📚 @John_son02]

@Boxspace_io Can customers book appointments directly from the website?

[Box @boxspace_io]

Every good relationship starts with a proper introduction, so here's ours.

We're Box. We help businesses run everything they sell from ONE place: build a website, sell products, take orders, sell tickets, run a restaurant, offer subscriptions, send invoices, capture leads, etc.

[Oyindamola🙄 @dammiedammie35]

Omoh, how people dey know say dem get this kind talent ?😭✨🖼️

[TOP JARUKIT @JARUKiTzX96]

ใจผมแทบแตกสลาย 🥹 🫳🏻 เดี๋ยวผมพาไปกินของอร่อยน้าา ฮึบๆ
#TOPTAPMINLEE #Vitomin

[luna⁷ @tetebbi]

NOT JIMIN REALISING HE YAWNED INFRONT OF EVERYONE

[Cherish 📚 @John_son02]

@AnwuliTheMaven Wait, does @weyanapp really let you send money without leaving the chat?

[Anwuli 🐻 The Real Tech Baby @AnwuliTheMaven]

I’m currently taking a gap year, and walaiii, my bills have not gotten the memo 😭
The more I say "no money", the more something pops up.

The worst part sef is when I’m deeply focused on work, then someone is telling me to "send money now" 🤦🏾‍♀️
With my bad network, I’ll leave the chat, wait for my bank app to load and my mood!

Abeg I want ease. And that’s why I got @weyanapp early.

Now I send/receive fast as a sharp babe 😌 All in one place

Try we.yan here: https://t.co/0nwPGtUDnX

[Cherish 📚 @John_son02]

@deyola_a @weyanapp I want to see a real example of ‘I owe you’ turning into an actual @weyanapp action.

[Ms ‘deola. @deyola_a]

Random but I just found out about @weyanapp and I’m actually wondering why I’m only hearing about this now 😭

The fact that you can chat, send money and receive money all in one app is actually so convenient. Especially if you’re constantly sending payments, receiving money or running a business, this kind of convenience >>>>

And of course, I found something useful and I have to put my people on 😌❤️
Use my link to check out we.yan and let’s try it together

https://t.co/0d7CJBKfrB

[Cherish 📚 @John_son02]

@lamideee_a Okay, what exactly does ‘investment ready’ mean in this @we_yan conversation?

[Lamide | Brand Strategist ✨💚 @lamideee_a]

I downloaded WeYan because it kept popping up on my timeline. I wanted to understand what the product was actually trying to own.

And after using it, my biggest question was:

“What behaviour are you actually asking me to change?”

Right now, the campaign is heavily built around:

“I hate opening my bank app.”

“I don’t want to switch between apps.”

“Now I can chat and pay in the same place.”

But here’s my problem with that:

Is opening OPay actually a painful problem for most people?

Or is it just something Nigerians are already completely used to doing?

I can open my bank app, make my transfer and leave.

I can use a recent transaction or a saved beneficiary and not need to ask for the account number again.

I can even use USSD.

The existing behaviour is already familiar, fast and deeply embedded.

So WeYan isn’t just competing with a bad experience. It’s competing with an established habit. And habits are much harder to beat.

Because now the question isn’t “can you make payment easier?”

It’s:

“Have you made it so much better that I’m willing to download, register for and keep another app?”

And that’s where I start getting uncomfortable with the current positioning.

Because you’ve just changed the friction flow.

Instead of:

WhatsApp → bank app → transfer → WhatsApp

I’m now being asked to:

Download WeYan → register → set up my wallet → find/connect with people → get them onto WeYan → then enjoy the convenience of chatting and paying in one place.

That’s not necessarily less friction.

It’s just friction at a different point in the journey.

And there’s another thing I found particularly interesting.

WeYan now lets you send money using just a phone number, but if the recipient isn’t already on WeYan, they have to join and create a wallet before they can receive the money. (According to their App Store release notes)

So I have to ask:

Have you actually removed friction from my payment journey, or have you created an adoption task for the person I’m trying to pay?

This is also why I find the Xara comparison interesting.

Xara brings financial actions into WhatsApp, the place where the conversation is already happening.
It can work through text, pictures and voice notes, so the proposition isn’t “leave your existing environment and come into ours.” It’s closer to “do more from the environment you’re already using.” (Xara AI)

So if the problem is app switching or in chat payment , I don’t think WeYan has necessarily won that argument. 🌚

But here’s where I think WeYan has something much more interesting.

Commerce.

WeYan already has stores, products, merchant chats, payments and delivery functionality. Its own product positioning talks about helping businesses create stores, list products, chat with customers, get paid and manage delivery.

That is a much more interesting problem to solve.

Because think about how a lot of businesses actually sell today:

Instagram for discovery.

WhatsApp for conversation.

Bank app for payment.

Screenshot for payment confirmation.

Another app or phone call for delivery.

Then another conversation to follow up on the order.

THAT is friction.

And unlike “opening my bank app”, it happens repeatedly inside an actual commercial transaction.

So if I were approaching WeYan as a brand strategist, not as their brand strategist, I wouldn’t lead with:

“Stop opening your bank app.”

I’d build the brand around:

“Turn discovery into a transaction without losing the conversation.”

Or, even more simply:

“Where businesses turn conversations into sales.”

And I would make the marketplace the acquisition engine.

I shouldn’t have to already know you, have your number or have you in my contacts before I can find your store.

If I’m looking for a handbag, I should be able to discover one.

If I’m looking for a makeup artist, I should be able to discover one.

If I’m looking for a cake vendor in Lagos, I should be able to discover one.

If I’m looking for sneakers, I should be able to discover sellers.
You get the gist Abi?

Then I can chat with the seller, ask questions, buy, pay and arrange delivery.

Now WeYan isn’t asking me to download an app because it has chat and payments.

It’s giving me a reason to download the app because something I want is there.

That’s a completely different acquisition proposition.

And it creates a much stronger network effect too.

The seller comes because there are buyers.

The buyer comes because there are products and sellers.

The transaction creates the conversation.

The conversation creates the relationship.

The payment and delivery infrastructure keep the transaction inside the ecosystem.

That’s much more compelling to me than trying to convince Nigerians that opening their bank app is an unbearable experience. 🙂‍↔️🙂‍↔️

And this is exactly why I’m nitpicking WeYan. It’s not that I think the app is stupid or I’m trying to drag a Nigerian startup.

And definitely not because I don’t understand that influencers are being paid to promote products. I get paid to promote products too. That’s literally how marketing works.

I’m doing it because this is what I do as a brand strategist.

I look at what a product does, who it’s for, what behaviour it’s asking people to change, what alternatives already exist and whether the reason you’re giving people to care is strong enough to make them change.

And sometimes the problem isn’t that you’ve built a bad product. Sometimes you’ve built several interesting things and chosen the least defensible one to make famous.

WeYan might have built more than it’s currently selling.

And if I were the strategist in the room, that’s the first thing I’d be challenging.

[Halimah is building TOO SCARED TO DO! @halimahthebird]

Random, but we.yan is the kind of fintech you should be on!!!!!!

This app has a wallet and a chat which means you can chat and transfer just in one app. Really just makes sending and receiving money easier and faster.

Especially if you are a vendor, you should be migrating your customers there for ease of transaction.

Make sure you check it out here👇👇

https://t.co/FTLoYA4fFL

[Cherish 📚 @John_son02]

@halimahthebird This makes a lot of sense for vendors who are constantly chatting with customers and handling payments at the same time.

[Cherish 📚 @John_son02]

@Hybrid_Ola I appreciate having the entire journey in a single place rather than scattered across multiple locations.

[Vampz @Hybrid_Ola]

This gist is crazy oo! 🤣

A lady asked her boyfriend for some money to shop for a few things.
The guy sent it, but he started asking what she was doing because their conversation kept getting slower as she moved from one app to another.

He almost ended the relationship and asked for his money back! 😭😂

Before things got worse, a friend introduced them to we.yan
An app where they can chat and make transactions in one place.

Problem solved ooo! 😆

[Cherish 📚 @John_son02]

@Officially_Kriz One app for the conversation and the money part actually sounds like the kind of convenience I’d use.

[Tuchel @Officially_Kriz]

Just made a transfer now without leaving my chat, and it reminded me of something that happened last week 😂

Earlier this month, I was out with my friend. Bills came, and I reached for my bank app… nothing. The app wasn’t working. She had to pay.

Last week Saturday, the exact same thing happened again. I was so embarrassed ehn. She just smiled and paid (sweet soul).

Later, I found out she’d been using we.yan the whole time. Not just for transfers, she chats and moves money in the same conversation. No switching apps, no stress.

I downloaded it, activated the wallet in a few taps, and tried it myself. Smooth. Now I chat, send, receive… everything stays in one place.

Honestly, it’s such a small thing until you experience it.
we.yan app to the rescue o 😁🙌

[Cherish 📚 @John_son02]

@yetunede One less reason to leave a chat and start copying numbers around? I understand the appeal

[Big Yetty / It’s A New Season ✨ @yetunede]

Me, you, this country 😂

Step outside transfer
Stay inside transfer

Any which way, you always have to press money 😂😂

At least it’s easier with we.yan 💃🏽

[Tech_baby @Tech_babby]

I don’t know who else is officially sick of opening bank apps to send people money! I’m sick of it

I always promised my little cousins money but because I hate opening this bank app.. Bro it could take me 2days to send money😂.

Sha I finally found a solution for people that’re like me. 👇🏾

Check out We.yan app 👉🏾https://t.co/80SnJ0lQAg