Jono Matla

CRO and UX Optimisation for Digital and info Products

[Jono Matla @Jon39101557]

@Dbakernz Legit if you’ve done any work in public branding but probably a lot of cost in just paying consultants to think

[david friedberg @friedberg]

why not just raise income tax rates?

because your real intent is not to just “provide healthcare”.

you’re masking that you are proposing the creation of, for the first time in the 250 years of this American republic, an organized government seizure of private property from citizens.

you’re calling it a “wealth tax” or a “billionaires tax” or “millionaires tax” or whatever nom du jour polls well. but at the end of the day, it’s the seizure of private property from citizens by the government. citizens that earned money, paid their fair taxes on those earnings (53% if they live in California) and are now being told they need to hand over after-tax assets because the government has failed to provide promised services with the revenue it’s collected, and are now re-casting their own failure to be a socio-economic inequity that must be justly resolved... a slippery slope that has never gone anywhere good (see economic effects in USSR, Cuba, Venezuela, France and Norway wealth tax etc.)

the American founders fled tyranny in Europe and this amazing nation was populated by immigrants (myself and your parents) from around the world not just looking for a “better life” but for a place where they could have freedom from tyrannical governments that can take what they want from private citizens. a great nation borne of property rights, the rule of law, and endowed freedoms to believe, speak, or act. these principles led to the greatest run of innovations, successes, and widespread increase in prosperity, for all citizens, ever seen.

the citizens, the individuals, not the institutions, delivered this progress. those who invented, who toiled, who bled, who sacrificed, who took risk and persevered, who led, and who changed the world, are not charlatans, kleptocrats, or oligarchs. they’re what made us all better off. prosperity is a measure of america’s success, not its failure.

it is your principle that is so offensive, as evidenced by the broad disdain for your flippant flirtation with the darkest of human fantasy - socialism. you and other neo-socialists have led so many of us to reflect on America’s history and what it is becoming. that now leads so many to consider, so unnecessarily, leaving their homes for a place where everyone stands up to shout down the principle you suggest. because if your ideas are now considered moderate, it’s clear this titanic is sinking.

that a “simple tax” of taking assets that have been earned, through toil and tribulation, rightly taxed, and preserved, should now be unjustly seized, is your solution to a problem of obvious government mismanagement and outright fraud, tells us that your true motivation lies not in giving people healthcare but in cutting down success and deleting the system of prosperity and opportunity for all.

i don’t care, and neither should anyone else, what the sum total market value of a private citizens private assets might be. it is none of my business and should be none of yours. because, again, once you open that pandora’s box, we might as well study Lord of the Flies … there is literally nothing stopping 51% of citizens demanding that their government go out and seize 100% of the private property of the 49%.

want to give healthcare to people in need? do your job and fix healthcare. make it affordable. want to be lazy about it? then do your job lazily and raise income taxes.

want to take private property from private citizens who have paid their fair share of taxes and legally earned their property, then honestly declare that it is envy, not inequity, that you strive to resolve…

[Jono Matla @Jon39101557]

Good morning to everyone except to people doomsday prophesying that the chatgpt x shopify integration is going to make websites irrelevant

[Ben Bader @benhbader]

Yeah bro the best way to capitalize on the greatest technological advancement of our lifetime is definitely selling AI lead gen to dentists. See you at the Lambo dealership!

[Jono Matla @Jon39101557]

P.s I've got a goal of doing 50 FREE CRO website audits by the end of September. If you want yours to be one of them, DM me here.

[Jono Matla @Jon39101557]

Here’s why having a website that converts “OK” can be a dangerous place to be

(or why you shouldn’t listen to conversion rate benchmarks)

Does any of the following apply to your business:

[Jono Matla @Jon39101557]

What you could see as you improve the site, is that your overall conversion rate might actually stay on benchmark, because you’re now able to spend on colder traffic and actually scale your campaigns.

[Jono Matla @Jon39101557]

I have a goal of doing 50 FREE website audits by the end of September. Want yours on the list? Reply “audit” or DM me and I’ll send details.

[Jono Matla @Jon39101557]

Most digital product marketers I know have dabbled in A/B testing, yet only a handful turn it into a successful conversion program.

Here’s three mistakes marketers make when getting started with CRO:

[Jono Matla @Jon39101557]

#3 Getting a win, and never iterating

I’ve done this. Ran a messaging test, saw a 15% uplift at 98% confidence, and high-fived the team… then moved on.

That first win only proved the lever exists; the real growth is in pulling that lever and testing across allpages, ads; etc