Fun interview with the folks over at @OctopusGrp . Smart questions and right to the point. I'm probably going to catch hell for not answering the 'Best B2B campaign of all time' question. But seriously, how many 'best B2B campaigns' can you name off the top of your head? And that's without resorting to the usual suspects like Volvo, GE, and Mailchimp.
Right after, I did think of one. It was more of a B2C campaign, but I wish a B2B team would take it on. It was when Lenovo hired a real-life death metal band, Iron Savages, to scream out its product reviews in heavy metal music videos.
https://t.co/SrJmOThKQp
#B2BMarketing #creativity
What's the best B2B content EVER?!?
Great work from @radixcom to whittle down all the best B2B work down to 19 finalists. Even more excited to see our work with @HectareAgritech make the top 3...EVER!
https://t.co/BPeWWS3wXw
#b2bmarketing#b2bcontent
UK top 50 news websites: The BBC and The Sun were the only two newsbrands to reach more than half of the UK population in February https://t.co/gdKJ1WLmEa
For anyone that follows me, please take the time to read this tweet and do two things - retweet it to help drive awareness and secondly, if you can, please donate to help others. Thanks in advance.
How Brands Grow signalled/supported a change from thinking of viewers and buyers (even in B2B) as rational and involved.
Page 145 How Brands Grow (Oxford University Press)
How Brands Grow signalled/supported a change from thinking of viewers and buyers (even in B2B) as rational and involved.
Page 145 How Brands Grow (Oxford University Press)