Jon MacDonald

CEO @thegood optimization for top brands Nike, Xerox, Adobe, The Economist & more for 15+ yrs | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 |

[Jon MacDonald @jonmacdonald]

Heads up! You'll have better luck getting my attention on the other, mostly work-related, site that starts and Linked and ends with In 😅 Come say hi:

https://t.co/BAbCMHoQaS

[Jon MacDonald @jonmacdonald]

@jamesrsowers Thank you @jamesrsowers! Your post even got me back to X 😅

[James Sowers 📦 @jamesrsowers]

I don't usually do this, but my good friend @jonmacdonald and his team at The Good are launching their new tool on Product Hunt today and it's worth your time, especially if you work in marketing or run customer research programs.

Here's the TL;DR...

https://t.co/UM8tD0FcSr is an AI-powered customer research tool that lets you quickly analyze hundreds of customer interviews and extract the most important insights into shareable clips and commentary.

If you've ever led a customer research effort, you know how time consuming it can be.

Recruiting, vetting, (re)scheduling, and interviewing are hard enough...and then you still need to spend literal weeks of your life rewatching recordings or analyzing transcripts just to earn your right to present your findings to the leadership team.

Clipses removes all of that administrative overhead and allows you to focus on what you're uniquely qualified to do. And it's built by a team that has been running research projects for 7-9 figure companies for over a decade.

A lot of AI tools are just smoke and mirrors. Things that you could build yourself in an afternoon with a little patience, a few APIs, and a custom Claude skill.

This isn't that.

This is an example of AI done right. They've used their tens of thousands of hours of hands-on experience actually running research programs to build a highly specialized product that's excellent at one specific type of work.

You won't get the same type of results running some kind of "DIY" process in Claude. I promise.

So, if you know you should be doing more customer research (tip: you should) but the time investment has been the primary factor holding you back, you definitely need to check out Clipses.

And if that's not you, I'd still be forever grateful if you could spare 60 seconds and toss them and upvote and a comment on Product Hunt.

Check it out here: https://t.co/JCmbNe88as

[Jon MacDonald @jonmacdonald]

@debgotwired @greg_dalby @benzettler @Rpaulindaigle @ChrisLangSocial Thanks @debgotwired. I’m not very active on here anymore but @greg_dalby check out https://t.co/RjBaJAKlX3 and holler if you think there might be a good fit!

[Jon MacDonald @jonmacdonald]

@Cody_Wittick @DenneyDara Hey @DenneyDara how can I help? Thanks @Cody_Wittick!

[Jon MacDonald @jonmacdonald]

@mattamano_ Thanks for sharing Matt!

[Jon MacDonald @jonmacdonald]

💵 Investing in CRO is a bit like building a retirement account.

Every small investment you make in improving how easy it is for visitors to purchase is going to grow into high-value, sustainable returns.

Learn how to measure and improve yours today:

https://t.co/sbC95Ubk7Q

[Jon MacDonald @jonmacdonald]

Site search is one of the most important yet most overlooked functions of any ecommerce site 🤦🏻‍♂️

Test these 12 design best practices to help improve your on-site conversions:

https://t.co/cOzN3YFvnO

[Jon MacDonald @jonmacdonald]

If you’ve been treating onsite search as a necessary function, rather than as one of the most powerful revenue-generating tools in your arsenal, I have three words for you:

Please stop that. 🔥

Here’s what to do instead:
https://t.co/cOzN3YFvnO

[Jon MacDonald @jonmacdonald]

According to Forrester Research, 43% of website visitors go straight to the internal search bar when they open a website 🤯

Give shoppers what they want: an easy way to navigate your site and products.

Here’s how to do it
👉 https://t.co/cOzN3YFvnO

[Jon MacDonald @jonmacdonald]

Found this helpful? Liked the article I linked to above? 👆

Please RT the first tweet of this thread and follow me for more! 🙏

[Jon MacDonald @jonmacdonald]

According to Forrester Research, 43% of website visitors go straight to the internal search bar when they open a website 🤯

Give shoppers what they want: an easy way to navigate your site and products 💪

Here are 12 ways to do it, a 🧵...

[Jon MacDonald @jonmacdonald]

For more in-depth explanation and **examples of each tactic**, read the full length article:

👉 https://t.co/cOzN3YFvnO

[Jon MacDonald @jonmacdonald]

If a digital agency says they "do CRO" but they only have one person on their team who "does CRO"… that should raise alarm bells 🔔

True CRO is not a one person task.

When done right, it requires several specialized roles.

[Jon MacDonald @jonmacdonald]

One thing is for sure: the companies that do not give their digital teams the ability to fail are going to fail.

[Jon MacDonald @jonmacdonald]

There is no longer a single clear path to success in ecommerce.

There is never going to be just one thing that you can do well in order to succeed... it will be 20 different things.

[Jon MacDonald @jonmacdonald]

It is hard to know what will to make the most impact, but the ability to compare and test prototypes without being afraid to fail, with support from company leadership, is immensely important.