Jon MacDonald

CEO @thegood optimization for top brands Nike, Xerox, Adobe, The Economist & more for 15+ yrs | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 |

[Jon MacDonald @jonmacdonald]

Heads up! You'll have better luck getting my attention on the other, mostly work-related, site that starts and Linked and ends with In 😅 Come say hi:

https://t.co/BAbCMHoQaS

[Jon MacDonald @jonmacdonald]

@debgotwired @greg_dalby @benzettler @Rpaulindaigle @ChrisLangSocial Thanks @debgotwired. I’m not very active on here anymore but @greg_dalby check out https://t.co/RjBaJAKlX3 and holler if you think there might be a good fit!

[Jon MacDonald @jonmacdonald]

@Cody_Wittick @DenneyDara Hey @DenneyDara how can I help? Thanks @Cody_Wittick!

[Jon MacDonald @jonmacdonald]

@mattamano_ Thanks for sharing Matt!

[Jon MacDonald @jonmacdonald]

💵 Investing in CRO is a bit like building a retirement account.

Every small investment you make in improving how easy it is for visitors to purchase is going to grow into high-value, sustainable returns.

Learn how to measure and improve yours today:

https://t.co/sbC95Ubk7Q

[Jon MacDonald @jonmacdonald]

Site search is one of the most important yet most overlooked functions of any ecommerce site 🤦🏻‍♂️

Test these 12 design best practices to help improve your on-site conversions:

https://t.co/cOzN3YFvnO

[Jon MacDonald @jonmacdonald]

If you’ve been treating onsite search as a necessary function, rather than as one of the most powerful revenue-generating tools in your arsenal, I have three words for you:

Please stop that. 🔥

Here’s what to do instead:
https://t.co/cOzN3YFvnO

[Jon MacDonald @jonmacdonald]

According to Forrester Research, 43% of website visitors go straight to the internal search bar when they open a website 🤯

Give shoppers what they want: an easy way to navigate your site and products.

Here’s how to do it
👉 https://t.co/cOzN3YFvnO

[Jon MacDonald @jonmacdonald]

Found this helpful? Liked the article I linked to above? 👆

Please RT the first tweet of this thread and follow me for more! 🙏

[Jon MacDonald @jonmacdonald]

According to Forrester Research, 43% of website visitors go straight to the internal search bar when they open a website 🤯

Give shoppers what they want: an easy way to navigate your site and products 💪

Here are 12 ways to do it, a 🧵...

[Jon MacDonald @jonmacdonald]

For more in-depth explanation and **examples of each tactic**, read the full length article:

👉 https://t.co/cOzN3YFvnO

[Jon MacDonald @jonmacdonald]

If a digital agency says they "do CRO" but they only have one person on their team who "does CRO"… that should raise alarm bells 🔔

True CRO is not a one person task.

When done right, it requires several specialized roles.

[Jon MacDonald @jonmacdonald]

One thing is for sure: the companies that do not give their digital teams the ability to fail are going to fail.

[Jon MacDonald @jonmacdonald]

There is no longer a single clear path to success in ecommerce.

There is never going to be just one thing that you can do well in order to succeed... it will be 20 different things.

[Jon MacDonald @jonmacdonald]

It is hard to know what will to make the most impact, but the ability to compare and test prototypes without being afraid to fail, with support from company leadership, is immensely important.

[Jon MacDonald @jonmacdonald]

With well-trained staff to answer questions and point customers in the right direction, retail store employees help customers find what they are looking for and be on their way, quickly.

👉 Your website should be no different.

[Jon MacDonald @jonmacdonald]

The job of your ecommerce website is to:

☝️ create an excellent customer experience
✌️ solve the problems that customers brought with them, and
🤟 help them find what they are looking for quickly and easily

To do this, think of your ecommerce website as a retail store.

[Jon MacDonald @jonmacdonald]

It is rare to walk into a retail store and immediately be accosted by a salesperson asking for your email address.

Yet we do it to our customers online 🤦🏻‍♂️