Jonathan Wilson

Family man. Sometimes musician. Founder @octbrmarketing: I help DTC E-commerce Brands & Lead Generation businesses scale to 7-figures with PPC traffic.

[Jonathan Wilson @JonathanPPCPro]

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This is everything I've learnt from 4 years spent working on Google Ads for a client's DTC ecommerce business. I've been working with #GoogleAds for about 2 decades now.

I've extracted the 5 most important steps that helped me achieve this.

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@georgesttock AD

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@AndrewBolis YT

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@maria_wats8492 PROMPTS

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@docosmethod 100

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@iamliamsheridan BENCHMARK

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@eCom_Amin PET

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@freddiexpott Claude

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@CharlieImperium PLAN

[paolo trivellato @paolo_scales]

after consistently hitting $119k months using linkedin content ONLY...

i’m giving away EVERY lead magnet i ever ran about our linkedin inbound strategy

408-pages. 4-hours of content. the MOST valuable doc on the subject

like + comment “Li” and i’ll send you EVERYTHING

(must be following + RT for priority access)

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@Heyrohanislam Claude

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@GigglingGanon @grok is this true and real. Is it an animation or cgi or what?

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@tec_marco10 Agent

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@Motion_Viz PROMPT

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@alexgroberman Agency Guide

[Alex Groberman @alexgroberman]

If you own an agency and *aren’t* generating meaningful inbound from Google or ChatGPT…

Here is an exact step by step guide to fix that.

No strings attached.

Let’s start with the real problem.

Google and AI engines think you are selling expertise, which means both need need to see certain specific things from you.

Google still relies heavily on links and topical authority.

ChatGPT, Gemini and Perplexity rely heavily on reputation signals, brand mentions, and expert validation.

If you want inbound from both, you need overlap.

If what I just said doesn't make sense to you, scroll all the way down to my first reply to this post.

If it does - then read on.

That overlap looks like this:

High authority backlinks

Consistent expert mentions across the web

Clear agency positioning

Structured, crawlable expertise content

The first thing you need to do: fix your positioning.

Generic, fake-looking agencies do not get cited.

AI systems associate trust through specificity and co occurrence.

“Marketing agency” means nothing.

“Paid media agency for for Series A companies” means something.

Your homepage should clearly state:

Who you help

What you specialize in

What outcomes you produce

What you are known for

If a human cannot summarize your agency in one sentence, an AI model cannot either.

Next, build authority in places AI systems already trust.

Most agencies chase random guest posts.

Don't do that.

You want placements where AI models are already pulling citations.

Examples that work right now:

Industry publications

Founder interviews

Expert quote roundups

Podcast transcripts with your name and agency mentioned

SaaS blogs in your niche

Comparison and review sites

Original research publications

These mentions create entity reinforcement.

That is how AI systems learn who you are.

If you want this done for you, this is exactly what SEO Stuff’s Gold Plan focuses on.

(Check the link in my profile.)

Next, create AI parseable expertise content.

Long blog posts with no structure do not get cited.

AI engines quote answers, not essays.

Your content must be formatted for extraction.

Use:

Clear H2 questions with two to three sentence answers first

TLDR or Key Takeaways sections

FAQ blocks with schema

Process breakdowns

Case studies with numbers

Comparison content

Examples that work extremely well:

“How agencies generate inbound demand without cold outreach in 2025”

“How agencies attract high intent clients without sales teams”

“How agencies create inbound deal flow without outbound prospecting”

“How modern agencies win clients without cold email or cold calls”

“How agencies build predictable inbound without paid ads”

Perplexity and Gemini often copy these sections word for word.

Next, publish proof.

Agencies love to talk whereas AI engines love evidence.

Turn your wins into permanent assets.

Repurpose:

X threads

LinkedIn posts

Client Slack wins

Dashboard screenshots

Sales call takeaways

Turn them into:

Case study pages

Blog posts

Short YouTube videos with transcripts

Newsletter issues

YouTube remains one of the most trusted sources for AI models.

Also, transcripts matter.

Mention your agency name, niche, and outcomes naturally.

Next, target prompt style keywords.

People no longer search like SEO professionals.

They speak in full questions.

You need content that mirrors that.

Examples:

“How do agencies get clients from ChatGPT”

“Is hiring a [fill-in-your-niche] agency still worth it”

Use Ahrefs or SEO Stuff and look for:

KD under 40

Commercial intent

Natural language phrasing

Always front load a direct answer before expanding.

Next, clean up your site technically.

AI engines do not trust broken or slow websites.

Your agency site checklist:

Mobile first

Loads under 2.5 seconds

Clean URL structure

No duplicate pages

Proper internal linking between services, content, and case studies

Valid Organization, Product, Review, and FAQ schema

Allow AI crawlers

Your site is your authority database.

Treat it like one.

Next, own your branded search results.

If Reddit, G2, or random listicles rank above your site, use that to your advantage.

Create branded pages like:

“Is [Agency Name] legit”

“[Agency Name] reviews”

“How [Agency Name] compares to alternatives”

This increases branded search and reinforces entity trust.

Next, optimize for conversion.

Traffic without conversion is a waste.

AI engines monitor engagement signals.

High engagement validates trust.

What works:

Clear primary CTA

Calendly embeds

Short lead forms

Case study driven landing pages

Retargeting ads to site visitors

Email follow up sequences

Faster engagement equals stronger trust signals.

Finally, track the metrics that matter.

Measure:

Branded search growth

Inbound demo requests

AI Overview and ChatGPT citations

Time on page

Repeat visits

Off site brand mentions

These are the signals that correlate with inbound growth.

Most agencies today:

Rely on referrals only

Have vague positioning

Publish unstructured content

Have weak authority profiles

Which is why they are non-factors in Google and completely absent from ChatGPT, Gemini and Perplexity.

Follow this roadmap and you will start showing up where buyers actually research agencies now.

And if you want the private cheat codes we use to get agencies cited inside ChatGPT and AI Overviews in 30 to 60 days:

Follow me

RT

Comment “Agency Guide”

You must do all 3 for the DM.

[Jonathan Wilson @JonathanPPCPro]

@nicksortor @PenguinSix @grok what does “lifting a lid” mean?