Jonathan Sullivan

Founder & CEO, HempDash. Building the AI Operating System for the Hemp Industry — compliance software for Texas hemp retailers. Ex-Google engineer.

[Jonathan Sullivan @JonathanSulli13]

Every hemp retailer I talk to in Texas says the same thing: compliance is the hardest part of the job.

We built HempDash to fix that — compliance software for licensed Texas hemp retailers.

For educational purposes. Not medical advice. Must be 21+.

[Jonathan Sullivan @JonathanSulli13]

ETAs should learn from geography, weather, time of day, and store behavior—or they’re guesses.

[Jonathan Sullivan @JonathanSulli13]

Don’t collect data you won’t use. Every field adds friction. Earn each question.

[Jonathan Sullivan @JonathanSulli13]

The best “surprise and delight” is simply hitting the promise consistently—delight is the absence of doubt.

[Jonathan Sullivan @JonathanSulli13]

Vendor scorecards should be shared, simple, and tied to incentives—not just a spreadsheet graveyard.

[Jonathan Sullivan @JonathanSulli13]

Returns policy = brand values, operationalized. Make it simple, human, and hard to abuse.

[Jonathan Sullivan @JonathanSulli13]

The right alert at the right time saves a shift. The wrong one trains the team to ignore reality.

[Jonathan Sullivan @JonathanSulli13]

Never ship a policy you can’t enforce at 2 a.m.

[Jonathan Sullivan @JonathanSulli13]

Loyalty isn’t points—it’s predictability. Rewards are the receipt.

[Jonathan Sullivan @JonathanSulli13]

You don’t need more SKUs; you need the right SKUs in stock.

[Jonathan Sullivan @JonathanSulli13]

Constantly subtract. The cleanest processes win over time.

[Jonathan Sullivan @JonathanSulli13]

Build for the 95% path, document the 5% path, and measure both.

[Jonathan Sullivan @JonathanSulli13]

“Out of policy” equals “out of pocket.” Drift is expensive.

[Jonathan Sullivan @JonathanSulli13]

The top quartile of couriers sets the experience. Invest there and the average rises.

[Jonathan Sullivan @JonathanSulli13]

A good fraud model pays for itself. A great one pays for the next model.

[Jonathan Sullivan @JonathanSulli13]

No one is loyal to a coupon. They’re loyal to knowing they won’t get burned.

[Jonathan Sullivan @JonathanSulli13]

Put compliance next to conversion, not after it. You’ll catch mistakes before they grow legs.

[Jonathan Sullivan @JonathanSulli13]

UX words matter. “Verify ID once” beats “Age gate” every time.

[Jonathan Sullivan @JonathanSulli13]

A faster app won’t fix a slow store. Partner enablement is performance.

[Jonathan Sullivan @JonathanSulli13]

Ask ops this weekly: “What did we escalate that should be automated?”