Great plan, but let’s get back to reality for a sec:
•Land rental: $25K/year
•Water: $40K/year
•Labor: 20 workers × $15/h = $864K/year
•Fertilizers & pesticides: $100K/year
•Equipment & maintenance: $100K/year (after a $500K+ investment)
•Transport & distribution: $200K/year
•Waste & losses: 30% of crops gone
•Taxes & permits: $50K/year
Total cost: ~$1.43M/year
Selling price per tomato? $0.30, not $1.
End result? You’re down $600K.
But hey, solid $50 investment!
Is this really the direction branding is taking in Web3?
Designers invest time and resources into crafting assets that convey the right values, strengthen engagement, and communicate with clarity and consistency.
It’s not about judging the use of a mascot, but when that mascot becomes the core identity of Jup (logo, X handle, tone of voice, and more), it risks diluting the brand in a space where every project is fighting to stand out.
The new logo also raises several design concerns:
•Lack of harmony between elements
•Inconsistent stroke weights affecting visual balance
•Unrefined paths and irregular curvature angles
But most importantly, how do you expect people to instantly understand what you do when your name is Jupiter and your logo is a cat? Where’s the connection?
Branding isn’t just visuals; it’s perception, recognition, and storytelling. Is this really the best way to define Jup’s identity in Web3?