.@BTS_twt is No. 1 on all of the following charts this week:
Billboard Hot 100
Billboard 200
Billboard Artist 100
Billboard Global 200
Billboard Global Excl. U.S.
Digital Song Sales
World Digital Song Sales
Top Album Sales
Vinyl Albums
BTS (방탄소년단) <SWIM> Official Performance Video
Premieres exclusively on @Spotify & @AppleMusic
🎵 Spotify: https://t.co/d7ZRfeSRZz
🎵 Apple Music: https://t.co/6ZFU61GWgW
🎵 Apple Music(KR): https://t.co/oOBP6ILMC6
#BTS#방탄소년단#BTS_ARIRANG#BTS_SWIM#KEEPSWIMMING
ARIRANG #BTS THANKS TO
🐨
Hello.
It’s been a really long time.
After going through the very long and long time with COVID and the military
I am so happy
To be able to come back and greet you again
As RM of BTS
There were lots of difficult personal
And outside situations but
At the end it has all passed and the year of 2026 has come
And we are now standing here.
My family and friends that I love,
Big Hit and HYBE who were together with us,
Our members, composers, and staffs
I bow my head to thank you. I am very deeply touched.
ARMYs! It’s been awhile since getting to call your name.
I wonder if this fits your tastebuds (the new album fitting your taste) and honestly I am nervous.
Thanks to you guys for waiting
We’ll silently do our best and
As the us of 2026,
And BTS 2.0, we’ll run with all we have.
I miss you. I love you!
K-Diamond shared an analysis of ARIRANG they came across after reading through piles of hate comments. It's long, but it's worth a read. (I used google translate.)
Lee Young-ho (5 minutes ago): I listened to all the songs, and it seems what BTS wants to convey is that they have moved beyond the stage of feeling bewildered and puzzled by their situation of standing at the center of fame and controversy, and are now trying hard to accept that it is only natural. They likely also felt the pressure to deliver a performance worthy of that status. Going through COVID-19 and military service, BTS's name value suddenly skyrocketed both domestically and internationally. At the same time, they were frequently mentioned in the news due to various unprecedented incidents. The problem is, I wonder if they ever had the opportunity to express their thoughts, bewilderment, and gratitude regarding their rise to global stardom. After all, singers are supposed to speak through their songs. Filling their lyrics solely with wandering and confusion would be considered arrogant; sticking to their old ways would mean they are already alien-like beings; and simply returning with a new look is too much of a burden to bear. Now, they themselves must break the shell that the world of BTS has built; however, when they actually try to break it, it turns out to be an insubstantial illusion, yet if they choose not to, they are left speechless. So, what emerged was "Swim," about a life that simply moves forward; "Merry Go Round," the difficult emotion felt while living that life; and the hip-hop and lyrical elements that fans wanted. No, rather than what fans wanted, it seems they simply wanted to present a comprehensive gift set of music prepared by gathering everything they were good at. Since they have no way to accurately explain their current position and situation, perhaps they reflected on the identity of their beginning. It sounds like a confession that in a voyage of constantly overcoming waves—not a linear world, future, or universe with a fixed destination—the only one accompanying them is you, their compass. It seems the only thing certain for them right now is you, who is with them at the beginning. With the mindset of a navigator who believes that their future journey is simply the path they walk; in the vast ocean, a map is meaningless. The only thing that helps is the compass.
📣𝐃-𝟏📣
내일 13시 'SWIM' MV가 최초공개 됩니다.
Join the "SWIM" MV premiere at the link below.
Don't miss the special countdown with BTS!
🏊♂️ Mar 20, 1PM (KST) | 0AM (ET)
🔗 https://t.co/ahNuxCWgWf
#BTS#방탄소년단#BTS_ARIRANG#BTS_SWIM#KEEPSWIMMING
Come Back To Me might about Namjoon's life and how he sees ARMY, and here is why. The female lead in the MV doesn't necessarily represent a romantic partner, but rather a comrade in facing life adversities. (1/12)