Breathing new life into Hospitality? The first step is to communicate that a role in the hospitality industry can be more than a casual job undertaken while studying or travelling #hospitalitycommunication
@veemel It would be a wonderful world. Unfortunately we can only do so much! Acute crises will always come head on and surprise you to an extent, but we can have action plans in place to best combat these types of crises. #transmediastorychat
@veemel TMS is also about knowing how to address each platform, a huge factor when responding to crises is knowing what to say and how to say it across different platforms #transmediastorychat
@veemel TMS enables organisations to forge vivid and memorable connections with its stakeholders and allows its stakeholder to instil trust and honesty as qualities held by an organisation, therefore responses to crises are easily digested #Transmediastorychat
@veemel TMS can help by controlling the narrative. Consistency in responding to a crisis is essential and TMS can aid in aligning responses to the organisation's ethos and overall story #Transmediastorychat
@veemel Also important is to do so on the platform and channels where the crisis has occurred, and then don't forget to turn off the 'business as usual' scheduled posts! #Transmediastorychat
@veemel Address the fundamental problem; the crisis. Often a forgotten step, it is imperative to acknowledge the crisis that has occurred and those directly affected. #Transmediastorychat
@veemel We can properly manage issues before they reach critical mass, therefore becoming a crisis by monitoring online activity surrounding the issue. An example can be managing online negativity. Responding, engaging and solving problems timely and consistently. #Transmediastorychat
@veemel The difference between these two types of crises are quite simple. Acute are sudden and unanticipated, the boxing day tsunami in Bali years ago. Chronic crises develop from poorly managed issues, like the Volkswagen emissions scandal. #Transmediastorychat
@veemel PC sees the audience responding to news items, crisies, societal issues ect in a timely, more in-depth manner across various mediums. This has affected mass media production by almost forcing mass media to report transparently and in good time fashion #transmediastorychat
@veemel All forms of communication, traditional and new age can be adapted to encourage PC, content that is actionable by the audience enables it. From a newspaper inviting survey partakers, right through to a kickstarter/gofundme campaign #transmediastorychat
@veemel PC can be easily identified as a democratic form of communication. It is based around viewing the uncensored individual contribution of stakeholders to form a cohesive representation of an organisation or brand #transmediastorychat
@veemel Participatory culture is centred around platforms that allow consumers/stakeholders to freely communicate and take part in building the brand with their own content, whereas consumer culture focuses soles on the purchasing of goods #transmediastorychat