Jordan Long

Technical SEO, GenAI Search, and Discoverability Expert. Here you'll probably find me geeking out on SEO, sharing tips and tools, and posting work memes.

[Jordan Long @JordanLongSEO]

Just finished a big overhaul of my personal site, and added a suite of simple SEO tools (Robots.txt auditor, N-Gram analyzer, Parameter Analyzer, and Content Gap Analyzer. I've found these types of tools useful so wanted to make public for the community.
https://t.co/5doEwBD2fc

[Jordan Long @JordanLongSEO]

@MalteLandwehr Were you informed into what departments or roles were mainly impacted?

[Jordan Long @JordanLongSEO]

Using Gemini 2.5 pro to audit staging vs. production code is a life hack.

[Jordan Long @JordanLongSEO]

New article on product discovery in ChatGPT Search by yours truly https://t.co/6KxcNBwNUZ

[Jordan Long @JordanLongSEO]

💡 Summary:
Prioritize structured data (https://t.co/R23L0LgKMJ, og, <meta>)
Ensure pricing is in HTML or static JSON
Don’t rely on JS rendering
Use clear markup for sales vs. MSRP
Track GPT traffic with utm_source=https://t.co/Z0Zr1nsEDz

[Jordan Long @JordanLongSEO]

🚨 New mini-research: How does ChatGPT’s Shopping feature choose and price products?

I analyzed all of the ChatGPT Search shopping results in for two different product searches - Couches and Lions Mane Mushrooms.

Key takeaways in this thread.

[Jordan Long @JordanLongSEO]

5. Not Just Big Retailers
GPT Shopping results are not dominated by Amazon, Walmart, etc. We saw lots of mid-market and small businesses (DTC brands, Shopify stores, regional chains).

[Jordan Long @JordanLongSEO]

4. Sale Price Handling
GPT correctly picks up discounted prices over MSRP when both appear (e.g., strikethrough scenarios). It seems to understand basic pricing semantics and contexts.

[Jordan Long @JordanLongSEO]

3. No Evidence of Page Rendering
All of the results had pricing information available in the HTML Source in some capacity. Target was the most suspicious with price in a large JSON file only. Possible that it renders if it needs to? Target was also lower on the results list.

[Jordan Long @JordanLongSEO]

2.5 Example:
Example:
https://t.co/q89BQjthtS → correct price pulled from https://t.co/R23L0LgKMJ
https://t.co/h24eEmBMmg → used og:price:amount
https://t.co/akDa4tywgP → no schema or HTML price, but GPT parsed the price from embedded JSON

[Jordan Long @JordanLongSEO]

2. Price Source = Schema, Metadata and semantic HTML
GPT relies on https://t.co/R23L0LgKMJ JSON-LD for price extraction. If that’s missing, it falls back to Open Graph, <meta> tags, or static JSON embedded in <script> tags.

[Jordan Long @JordanLongSEO]

1. Tracking URLs
Every product URL in ChatGPT includes utm_source=https://t.co/Z0Zr1nsEDz. No other UTMs are added. This means retailers can directly track GPT-driven referrals in GA, Adobe, etc.

[Jordan Long @JordanLongSEO]

OpenAI is publishing information on how GPT shopping works. Main standout is use of "Structured metadata from third-party providers (e.g., price, description)". I'd wager https://t.co/R23L0LgKMJ.

They're working on a feeds-based approach as well.
https://t.co/iMnZE7u3za

[Jordan Long @JordanLongSEO]

Search interest for "SEO" is at an all time high. April showing a significant acceleration. Much of this appears to be driven by Technical specific topics such as "technical SEO factors" and "technical SEO consultants".