Jordan 🇿🇦

🔑

[FIFA @FIFAcom]

History is made.

Lionel Messi is the all-time top goalscorer in @FIFAWorldCup history! 🤩🇦🇷

[adidas Football @adidasfootball]

RECORD BREAKER. HISTORY MAKER. 🐐.

#YouGotThis

[All About Argentina 🛎🇦🇷 @AlbicelesteTalk]

🚨 BREAKING: LIONEL MESSI IS NOW THE TOP GOALSCORER IN WORLD CUP HISTORY!!! 🐐

[Sudanalytics @sudanalytics_]

Imagen histórica.

[Conor Ryan @ConorRyan_93]

“Loch Lomond” in Foxborough. Quite a sight. #WorldCup

[CentreGoals. @centregoals]

🏴󠁧󠁢󠁳󠁣󠁴󠁿🗡️ Scotland Fans going wild to John McGinn’s goal at the OVO Hydro in Glasgow.

[Conor Ryan @ConorRyan_93]

“Flower of Scotland” here in Foxborough. #WorldCup

[Coral @Coral]

Big John's Bosh Around The World 🌎

48 teams. 48 boshes. No autocue.

Bosh.

[B/R Football @brfootball]

🗓️June 11, 2010 - "Goal Bafana Bafana! Goal for South Africa! Goal for all Africa!”

Siphiwe Tshabalala scores one of the most iconic goals in World Cup history in Johannesburg 🇿🇦

South Africa drew 1-1 with Mexico in the opening game of the tournament. The same teams meet again to open the 2026 edition.

[27. @dimvji]

you just have to get really good at continuing

[Chelsea FC @ChelseaFC]

Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐️

[Zach S 🦅 @zstatkus]

@TouchlineX @ZacCPFC

[Chelsea Lookback ⭐⭐ @1JamesCHELSEA]

Here's @didierdrogba Header in Munich

vs Bayern Champions League Final 2012 from the Fans view

#CFC #CFCHeritage

[Celtic Football Club @CelticFC]

🚀 One for the ages...

#CELRAN | #CelticFC🍀

[Chelsea FC @ChelseaFC]

👊 Welcome to Wembley!

[adidas @adidas]

1:59:30. Humanity just got faster.

Powered by Adizero.

#YouGotThis

[Jordan 🇿🇦 @JordanMMcl]

@DPWorldTour Never fixing my divots ever again.

[Jordan 🇿🇦 @JordanMMcl]

@Mike_kim714 @Titleist Pretty sure I’ll finally break 72 if I shoot my shot here 👀

[Joe Pompliano @JoePompliano]

The Masters sponsorship deal with IBM might be one of the best in all of sports.

As one of the tournament's four primary sponsors, IBM receives a private hospitality cabin to host clients and exclusive access to TV commercial inventory.

But the real value comes with the Masters app.

As part of its sponsorship deal, IBM built and maintains the Masters app. I'm told they now have a team of 30-35 employees who work on the app year-round, despite almost all of its usage coming just one week each year.

The Masters app does the simple stuff so well, showing every shot from every player all tournament long. But IBM was also among the first companies to leverage artificial intelligence to enhance the fan experience.

Using lasers positioned around the course, IBM pinpoints the exact coordinates of a golf ball after every single shot. The course is then split into more than 200,000 zones, with IBM cross-checking each shot against decades worth of data to accurately estimate how a player's scoring odds change throughout a round.

This type of innovation is a win-win for everyone.

Augusta National gets sponsorship $$ plus a technical partner who built and maintains the best app in sports.

And while IBM spends millions each year on its Masters sponsorship deal, the tournament serves as a global platform for marketing, sales, and client entertainment.

That type of partnership is exactly why the two brands are now celebrating their 30th year working together — and it's something every other event should try to copy.