the post hardcore/emo pop/mall screamo resurgence is happening in real time. pretty crazy to see the tide shifting right before our eyes. the kids yearn for senses fail, underoath, and armor for sleep worship
> be Disney
> spend $165 million and 7 years making a new Star Wars movie
> first one in theaters in 7 years
> open it on Memorial Day with 4,300 theaters and the entire Lucasfilm marketing machine
> take #1 for the weekend. finally
> then Monday comes
> lose to Obsession
> lose to Obsession again Tuesday
> lose to Obsession again Wednesday
> Obsession is a horror movie made for under $1 million
> it went UP 39% in its second weekend. yours opened below Solo
> a movie that cost less than your craft services budget just retook #1
you brought Star Wars back to theaters after 7 years. it got out-grossed on a Wednesday by a wish-granting toy from a movie 200 times cheaper.