Considering the ‘how’ and the ‘what’ of modern advertising. @RAPT_Creative's strategy lead for culture and innovation, @JordanMajor, considers the current state of the advertising industry and what may come in the year ahead. https://t.co/XDlWwBCy61
Young people need “heroes”
Not just the athletes, artists or celebrities but real people in their lives they can look up to, take inspiration from and use as a blueprint to aspire to.