Marketing can feel like magic at times. ๐ฎ
As if there is no science behind it.
But there is.
Great marketing doesn't happen by chance.
That's why I started a daily email demystifying marketing.
Join 57 others striving to improve their marketing and subscribe below ๐๐ผ
WIIFM?
This is one question I ask for *every piece of marketing I put out.
What's In It For Me?
Because I know the audience, subconsciously or consciously, is asking the same question.
If your marketing cannot answer this question, go back to the drawing board.
This was a fun ad to break down. It contains a handful of exceptional lessons.
If you want to learn more from it, grab your 3x5 card and begin copying. That's what I plan to start doing.
What are your thoughts on Eugene's ad?
What stood out most to you?
Have you ever heard of Eugene Schwartz?
I didn't until the legendary copywriter, Ben Settle, mentioned him.
Ben said to become a better copywriter, he would copyโby handโevery ad Eugene put out onto a 3x5 card.
We won't do that.
But we will dissect this legendary ad:
Finding #4:
The creative is simple and piques your curiosity as you read the headline.
Laying down as a workout is so counterintuitive I must read and find out if that's what they are suggesting.
Your copy is meant to get the reader to the next line, but so is your creative.
Marketing can feel like magic at times. ๐ฎ
As if there is no science behind it.
But there is.
Great marketing doesn't happen by chance.
That's why I started a daily email demystifying marketing.
Join 57 others striving to improve their marketing and subscribe below ๐๐ผ
@RickLindquist I've written a daily marketing email for the past 6 months and I concur with you. So many benefits to regular and consistent benefits.
I don't get why everyone doesn't start one... ๐ค
@CyWakeman Interesting to blame someone for their anxiety and stress.
That will definitely help them experience less stress and anxiety.
P.S. stop posting from Hootsuite. Looks bad.
โ๐ผ
Most ads forget to do this one thing:
Present the old way and the new way (your solution).
Learn how to apply this simple copywriting technique to your paid and organic content: https://t.co/47N2KP85zG
โAn amateur is defensive.
The professional finds learning to be enjoyable.
They like being challenged and humbled, and engage in education as an ongoing and endless process.โ
[Ryan Holiday โ ๐ Ego is the Enemy]
Which are you?
@CatalystLeader Loved the last podcast until you guys brought up Gary Vee... You can have opinions but you clearly do not know the Gary Vee I know. He states so much how he gets 8 hours of sleep a day. You ruined such a good podcast with terrible research. Goodluck next time. ๐๐ผ
@miqk@BrittanyKrystle I think Iโve seen some posts discussing this podcast. Will definitely have to check it out.
Thanks for the recommendation Mikhail!