Jordan Ogren (JO)

I write and host a weekly podcast on marketing to help you make progress in HOW you think about marketing | Digital Communications Strategist @ OCC

[Jordan Ogren (JO) @JordanWogren]

Marketing can feel like magic at times. 🔮

As if there is no science behind it.

But there is.

Great marketing doesn't happen by chance.

That's why I started a daily email demystifying marketing.

Join 57 others striving to improve their marketing and subscribe below 👇🏼

[Jordan Ogren (JO) @JordanWogren]

WIIFM?

This is one question I ask for *every piece of marketing I put out.

What's In It For Me?

Because I know the audience, subconsciously or consciously, is asking the same question.

If your marketing cannot answer this question, go back to the drawing board.

[Jordan Ogren (JO) @JordanWogren]

This was a fun ad to break down. It contains a handful of exceptional lessons.

If you want to learn more from it, grab your 3x5 card and begin copying. That's what I plan to start doing.

What are your thoughts on Eugene's ad?

What stood out most to you?

[Jordan Ogren (JO) @JordanWogren]

Have you ever heard of Eugene Schwartz?

I didn't until the legendary copywriter, Ben Settle, mentioned him.

Ben said to become a better copywriter, he would copy–by hand–every ad Eugene put out onto a 3x5 card.

We won't do that.

But we will dissect this legendary ad:

[Jordan Ogren (JO) @JordanWogren]

Finding #4:

The creative is simple and piques your curiosity as you read the headline.

Laying down as a workout is so counterintuitive I must read and find out if that's what they are suggesting.

Your copy is meant to get the reader to the next line, but so is your creative.

[Jordan Ogren (JO) @JordanWogren]

@miqk What do you wish you knew 7 years ago (about starting a business) that you know now?

[Jordan Ogren (JO) @JordanWogren]

Subscribe or read past emails here: https://t.co/yAGP8iSVgK

[Jordan Ogren (JO) @JordanWogren]

Marketing can feel like magic at times. 🔮

As if there is no science behind it.

But there is.

Great marketing doesn't happen by chance.

That's why I started a daily email demystifying marketing.

Join 57 others striving to improve their marketing and subscribe below 👇🏼

[Jordan Ogren (JO) @JordanWogren]

@RickLindquist I've written a daily marketing email for the past 6 months and I concur with you. So many benefits to regular and consistent benefits.

I don't get why everyone doesn't start one... 🤔

[Jordan Ogren (JO) @JordanWogren]

@CyWakeman Interesting to blame someone for their anxiety and stress.

That will definitely help them experience less stress and anxiety.

P.S. stop posting from Hootsuite. Looks bad.

✌🏼

[Jordan Ogren (JO) @JordanWogren]

Most ads forget to do this one thing:

Present the old way and the new way (your solution).

Learn how to apply this simple copywriting technique to your paid and organic content: https://t.co/47N2KP85zG

[Jordan Ogren (JO) @JordanWogren]

“An amateur is defensive.

The professional finds learning to be enjoyable.

They like being challenged and humbled, and engage in education as an ongoing and endless process.”

[Ryan Holiday — 📖 Ego is the Enemy]

Which are you?

[Jordan Ogren (JO) @JordanWogren]

@Ayz I like typos with tweeets

[Jordan Ogren (JO) @JordanWogren]

@CatalystLeader Loved the last podcast until you guys brought up Gary Vee... You can have opinions but you clearly do not know the Gary Vee I know. He states so much how he gets 8 hours of sleep a day. You ruined such a good podcast with terrible research. Goodluck next time. 👎🏼

[Jordan Ogren (JO) @JordanWogren]

“Failure defeats losers, failure inspires winners” - Robert T. Kiyosaki

[Jordan Ogren (JO) @JordanWogren]

@miqk @BrittanyKrystle I think I’ve seen some posts discussing this podcast. Will definitely have to check it out.
Thanks for the recommendation Mikhail!

[Jordan Ogren (JO) @JordanWogren]

Best podcasts to listen to right now for personal/business development?
〰️
👇🏼 Let me know! 👇🏼

[Jordan Ogren (JO) @JordanWogren]

Lord, help me hear others through my stress.
🙏🏼