Jorge Viveros

Co-founder of Acquire Weekly

[Jorge Viveros @Jorgeacquires]

Failing doesn’t mean you’re stuck.
That’s the part people get wrong. They treat a failure like a final verdict when it’s really just information. A correction. A turn you took a little too wide.
Think about it like a race. You misjudge a corner; you brake when you shouldn’t have; you lose a little ground. But the car is still on the road. You’re still on the track. The race isn’t over just because one lap didn’t go the way you wanted. So why do so many people pull over and quit like the whole thing is finished?
I think we give up far too easily.
And I’m not saying that from some pedestal. I’ve thought about quitting more times than I’d admit out loud. There have been moments where walking away felt like the only reasonable thing left to do. But every time I get to that edge, I remember what I’m actually doing here. What I’m chasing. Who I’m trying to become.
I remember that I’m trying to break free of something bigger than a bad day. The chains I set for myself. The programming handed down to me by the generations before me; by the environment I came from; by stories about who I’m supposed to be that I never agreed to in the first place. None of that holds me anymore. Not unless I let it.
Here’s what I’ve come to understand: you only have to figure it out once.
One turning point. One pivot. One new approach that finally clicks. You don’t have to win every lap. You don’t have to get every corner perfect. You just have to learn the lesson one time and let it change you permanently. You only have to put out the fire once. You only have to fix it once. And then it’s fixed.
That’s the whole thing. People quit one attempt before the version of them that would’ve made it.
Have faith in yourself the same way you have faith in God. Fully. Without needing to see the whole road first. Because when you stop treating failure like an ending and start treating it like a single turn on a long track; you become almost impossible to stop.
You’re not stuck.
You just haven’t taken the turn right yet.
Take it again.

[Jorge Viveros @Jorgeacquires]

I want to talk about something that doesn’t get enough credit.
Not the hustle. Not the wins. Not the strategy or the execution or the vision.
The person who was there when none of that was working.
There’s a kind of person in this world that’s genuinely rare. Not rare like hard to find if you look hard enough. Rare like; you might meet one or two in your entire lifetime if you’re lucky. The kind of person who shows up when there’s nothing in it for them. Who tells you the truth when the truth is uncomfortable. Who believes in what you’re building before there’s any evidence that it deserves belief.
That person is worth more than anything you will ever accumulate.
I’ve been thinking about this a lot lately. We spend so much energy building toward something; toward a number; a goal; a version of life we’ve convinced ourselves will feel like arrival. And somewhere in that pursuit we forget to stop and recognize the people who made the journey survivable.
The ones who sat with you in the uncertainty. Who didn’t flinch when things got hard. Who answered the phone at the wrong hour and didn’t make you feel like a burden for calling.
You can’t manufacture that. You can’t network your way into it. You can’t find it in a room full of the right people or at the right event or through the right introduction. It either exists or it doesn’t. And when it does; when you find someone like that; everything in you should recognize it as something sacred.
Treasure those people. Not just when you remember to. Not just when things are good and gratitude feels easy. Treasure them consistently. Show up for them the way they show up for you. Make them feel seen; not just needed.
Because the world will sell you a million things that promise to make you feel full.
But nothing; and I mean nothing; fills you the way the right person in your corner does.
Those people don’t come often.
When they do; don’t let them go.

[Jorge Viveros @Jorgeacquires]

Honestly? Some weeks I don’t know how I’m holding it all together.

Running Acquire Weekly. Building a SaaS on the side. Trying to expand a network of operators, advisors, and people worth knowing. And somewhere in between all of that being present for the people who actually matter to me.

No one tells you that the hardest part of building something real isn’t the work. It’s the guilt. Guilt when you’re grinding and you should be present. Guilt when you’re present and you feel like you should be grinding.

You can’t escape it. You just learn to sit with it.

Hormozi says something that stuck with me “volume fixes most things.”But I’d add to that: volume without intention is just noise. I’ve been loud before. Busy before. Mistook motion for progress. They’re not the same.

What I’ve learned is this : you don’t balance it. Balance is a myth they sell you. What you actually do is sequence it. Today I give this everything. Tomorrow I give that everything. The people who love you will understand if you explain it. The ones who don’t : that’s important information too.

The SaaS is in early stages. The firm is growing. The network takes time and consistency and showing up even when you’re tired. And the people (God, the people) you have to fight for that time. Put it in the calendar like a meeting. Protect it like a deal that’s about to fall apart.

Because it will fall apart if you don’t.

I’m not complaining. I chose this. I love this. But I’m also not going to pretend it’s clean. Some nights I’m answering emails at midnight. Some mornings I wake up and stare at the ceiling for 10 minutes just to collect myself before the day takes over.

That’s the reality no one posts about.

The dream is real. The cost is real too. Both things are true. And I’d choose it again tomorrow.
#journal

[Jorge Viveros @Jorgeacquires]

• Retention = cash flow. Brands that survive this year won’t just be the ones with great ads. They’ll be the ones with a backend that makes 30% of their revenue from repeat buyers or subscriptions.

Keep building.

[Jorge Viveros @Jorgeacquires]

Summer 2025 Insight Drop

If you’re building anything online this year, here’s some free game based on what I’m seeing across brands, agencies, and deal flow this summer:

[Jorge Viveros @Jorgeacquires]

• TikTok Shop is still underutilized. Especially for under-$50 products and brands with fast turnaround. If you’re sleeping on it, this is a good time to experiment before BFCM.

[Jorge Viveros @Jorgeacquires]

Watching people buy buildings. Trust me one day we ( acquire weekly ) will own the tallest building in Atlanta.

[Jorge Viveros @Jorgeacquires]

One day I’ll look back at this tweet and think wow I can’t believe 3 yrs of dedication got me here. Owning a Pagani and my dream house. Just you watch

[🧬Maxpein🧬 @maximumpain333]

‼️‼️‼️

[Startup Archive @StartupArchive_]

Larry Ellison on what made Steve Jobs great

“Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.”

Steve replied: “You don’t like that bird either?”

Larry recalls how Steve made him watch 73 different versions of Toy Story:

“I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.”

Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great:

“If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.”

He continues:

“Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.”

Video source: @WSJ (2012)

[Jorge Viveros @Jorgeacquires]

@lucawashenko We do

[Jorge Viveros @Jorgeacquires]

@chrisorzy Started my morning off with a hard pill 😭

[Jorge Viveros @Jorgeacquires]

Want to build wealth in 2025? Stop starting—start acquiring.

✅ Cash flow from Day 1
✅ Skip the startup struggles
✅ More businesses for sale than ever
✅ Seller financing = buy with little money down
📩 Subscribe (link in bio) for off-market deals. #businessacquisitions

[Jorge Viveros @Jorgeacquires]

It’s 2025—smart entrepreneurs aren’t starting businesses, they’re buying them.

✅ Cash flow from Day 1
✅ More businesses for sale as owners exit
✅ Seller financing = little money down
Want to buy a business this year?

📩 Subscribe (link in bio) for off-market deals.

[Jorge Viveros @Jorgeacquires]

@AlexHormozi Focus on the 20% of work that leads to the 80% results.

Focus on putting out the fire that will move you forward instead of trying to innovate a new path that will lead you far from your current goal