Good example of what I mean by how leaving room for “well actually’s” can help with organic distribution.
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As frustrating as it is, this piece of creative would not have gotten pushed had I used the exact words in the comment reply on the text on screen copy
Again, you can get your ego out of the way and do what works and will give you a return on your time/energy
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Or you can lose to the people that do
Always frustrating when the copy that “performs” doesn’t exactly mirror the way the words would actually come out of your mouth IRL.
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But sometimes you just need to make a business decision and get your ego out of the way.
So many things I’ve really grown to loathe about the digital space.
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But I always have to draw a line in the sand and tell myself to either deal with it or go back to working for a financial institution.
So with short form content you’re almost forced to either be intentionally cheeky with the messaging or have the message be emotionally charged for the creative to have any kind of traction.
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Frustrating at times but it is what it is.
One thing I’ve noticed is that the more objectively true the message in the creative is, the less likely the content will receive outsized distribution.
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I.e: there is less room for “well, actually’s” in the comments.