JosefKatz

marketing professional, entrepreneur, social media nut, cyclist, health nut, dad and not necessarily in this order

[JosefKatz @JosefKatz]

Startup Founders and Investors, Beware of the Vanity KPI: Vanity can easily overtake wisdom. It usually overt... https://t.co/fSOynABbDr

[JosefKatz @JosefKatz]

Band-Aid Marketing: Let’s face facts. Even if you have a strategic marketing plan in place, things are still g... http://t.co/ESl0WGTlTy

[JosefKatz @JosefKatz]

Tap the Power of Affiliate Marketing to Generate Profits and Leads: Affiliate marketing doesn’t get the respec... http://t.co/3sKThIAPv2

[JosefKatz @JosefKatz]

Shhh! Here’s How to Tap the Power of Secrets in Marketing: Find Your Marketing Secret I am sure that this prin... http://t.co/5skVGlsuCn

[JosefKatz @JosefKatz]

How to Get Tons of New Users for Your New Mobile App: I was recently interviewed by Matt Frary for his Podcast... http://t.co/x2zyt2tw8i

[JosefKatz @JosefKatz]

There Are No Silver Bullets in Marketing: How many times have you heard some version of one of the following? ... http://t.co/L1w7zFqXWJ

[JosefKatz @JosefKatz]

Hiring a Senior-Level Marketing Professional, Part Four: How to Hire a Marketer to Lead and Grow an Existing T... http://t.co/IwA8I5NO9H

[JosefKatz @JosefKatz]

Hiring a Senior-Level Marketing Professional, Part Three: How to Hire a “Big Picture” Marketer Who Can Help Yo... http://t.co/Mme4zwmDNj

[JosefKatz @JosefKatz]

Hiring a Senior-Level Marketing Professional, Part Two…: How to Hire a Senior-Level Marketer Who Can Position ... http://t.co/orl3lgnD5C

[JosefKatz @JosefKatz]

Hiring a Senior-Level Marketing Professional, Part One . . .: How to Hire a Senior-Level Marketer for Specific... http://t.co/L2ESDAVTJQ

[JosefKatz @JosefKatz]

How a Small Business Can Market like a Large Company: Are you thinking and acting as big as you can? Years ago... http://t.co/trKRnrQud3

[JosefKatz @JosefKatz]

Marketing Lever or Marketing Crutch?: Building a Marketing Lever People often ask me about marketing levers an... http://t.co/zB1Bo1zlMc

[JosefKatz @JosefKatz]

Do You Offer a Guarantee?: Consumers love guarantees.  Have you ever bought anything of significant value and ... http://t.co/4UKGmgpRLE

[JosefKatz @JosefKatz]

Marketing Tip for Sales People: Spamming marketers is a guaranteed way to fail at sales. But here’s a marketin... http://t.co/ycVe9cUbdC

[JosefKatz @JosefKatz]

How the Lowes Twitter Team Closed the Sale – A Social Media Case Study: You’re probably not interested in the ... http://t.co/I9K4eCrG2z

[JosefKatz @JosefKatz]

12 CyberMonday Ecommerce and Marketing Failures at Teavana: Let’s get right to the point. Teavana messed up bi... http://t.co/s7w4vaQ94G

[JosefKatz @JosefKatz]

Direct Marketing Tip – Inspired by Nordstrom – Part 2: This is part 2 of a direct marketing tip inspired by No... http://t.co/Pzv42Yncw1

[JosefKatz @JosefKatz]

Direct Marketing Tip – Courtesy of Nordstrom – Part 1: This post was inspired by a recent postcard mailing I r... http://t.co/vFbo6fAHYd

[JosefKatz @JosefKatz]

Hope is Not a Marketing Strategy: All too often someone in marketing will say:  “I hope this marketing effort ... http://t.co/b4zvDiKrB8

[JosefKatz @JosefKatz]

Thinking Outside The Box: If a marketing services company tells me one more time that their company will “thin... http://t.co/NCAE3lI4d3