Joseph Lapin

I tweet about creativity, storytelling, marketing, higher ed, and being a dad. Plus, I’m building a business and trying to write books. Follow for the journey.

[Joseph Lapin @JosephALapin]

Here are three #copywriting tips for beginners and misinformed ideas you should remove from your 🧠.

https://t.co/e40qVeGSKh

[Joseph Lapin @JosephALapin]

Most masshole thing evah!

[New England Patriots @Patriots]

us watching @k_mmoneyyyy & @TreVeyonH4 run 😳

[Joseph Lapin @JosephALapin]

This is awful. Regardless of the side you’re on. There are no real sides when it comes to someone losing their life. It’s just their end.

Horrible.

[Piers Morgan @piersmorgan]

BREAKING NEWS: Conservative commentator Charlie Kirk, 31, has died after being shot at an event in Utah. An appalling assault on free speech and democracy. Charlie always welcomed debate, with anyone. This is disgusting, and heart-breaking.
RIP Charlie. 🙏

[Joseph Lapin @JosephALapin]

ChatGPT and I are having some workplace conflict right now.

[Joseph Lapin @JosephALapin]

People who are hating on Happy Gilmore 2 take things too seriously. So great.

[Joseph Lapin @JosephALapin]

Myles Turner is this generation's Rasheed Wallace.

#NBAPlayoffs #Pacers #CavsVSPacers

[Joseph Lapin @JosephALapin]

It would be interesting to see how much micro-managing has decreased with ChatGPT.

I would never talk to an employee or team member the way I talk to ChatGPT.

[Joseph Lapin @JosephALapin]

What a great year

[Joseph Lapin @JosephALapin]

Higher ed marketing has to evolve.

It’s no longer about just listing features—it’s about storytelling, creativity, and building emotional connections.

What steps have you taken to connect with your audience? What’s worked for you?

Let’s talk.

#HigherEdMarketing #Storytelling #Creativity #MarketingStrategy

[Joseph Lapin @JosephALapin]

Higher Ed Marketing Needs to Go Beyond the Obvious.

Relying solely on traditional KPIs and direct marketing isn’t enough anymore. Branding and emotional connection are critical to overcoming today’s challenges. But how do you do it? 🧵

[Joseph Lapin @JosephALapin]

To truly connect with students and stand out, here are 4 foundational steps to build emotional, authentic storytelling in higher ed marketing:

Step 1: Interview Faculty
Talk to the people closest to the curriculum.

Ask:
• What’s the larger mission behind the degree?
• How does this education empower students to contribute to something bigger than themselves?

You’ll uncover hidden gems that set your program apart. 💡

Step 2: Mine Your CRM
Your CRM is a goldmine of insights: job titles, companies, personal statements.

These details reveal who your students are and why they’re pursuing your program.

Craft messaging that’s not just data-driven but truly personal and authentic.

Step 3: Conduct Competitive Research
Don’t just focus on labor market data or competitor programs.

Dig into their messaging, UVPs, and brand strategies.

Understand where your story fits and ensure it stands out in a crowded marketplace.

Step 4: Brainstorm with Divergent Thinking
It’s easy to stop at surface-level ideas—but don’t.

Go deeper:
• Push past the obvious.
• Seek novelty and unexpected connections.
• Use divergent thinking to find creative solutions that resonate.

[Joseph Lapin @JosephALapin]

@HYadakeri That’s the next question: who will buy this at the price tag? I clearly don’t have that answer.

I just appreciate the design, the branding, and the fact they are taking a big gamble.

[Joseph Lapin @JosephALapin]

People are wrong about the Jaguar rebrand being an epic fail. These cars are sick. It will take time, but I think this is going to work out for them.

[Joseph Lapin @JosephALapin]

@HYadakeri Couldn’t you say the same about the Cybertruck?

And yes, Jaguar was for businessmen and gentlemen, but they clearly are after a new audience.

[Matthew Kobach @mkobach]

I feel the same way about the new Jaguar as I do about the Cyber Truck: It’s not for me, but I’m happy it’s out there.

We need innovators to push the envelope because otherwise we end up with an over saturation of indistinguishable white SUVs.

[Joseph Lapin @JosephALapin]

My son walked away from the table, leaving his glass of ice water. When he came back, he demanded to know who took his ice and was convinced I ate it.

[Joseph Lapin @JosephALapin]

It’s hard to believe Jaguar comes out of this rebrand well, mainly because it doesn’t seem like they’re speaking to their core audience, but they are being brave and trying to speak to a new audience. I’m excited to see if they silence the criticism.

[Joseph Lapin @JosephALapin]

@georgesttock UGC

[Joseph Lapin @JosephALapin]

@RayMartinezSEO Not according to anyone that knows us at all lol