Joseph Barbieri

Partner, Managing Director

[Joseph Barbieri @JosephBarbieri]

Gen AI and the New Age of Human Creativity: How revolutionary technology can enhance, rather than replace, our powers of imagination

#creativity #generativeai https://t.co/Wx5XqRBa79

[Joseph Barbieri @JosephBarbieri]

"...treating performance marketing and brand building as a short-term/long-term trade-off is dangerously wrong. It’s wrong because both performance marketing and brand building impact current revenue and long-term value."
via Harv…https://t.co/k22O3NMvpe https://t.co/kJ83xltjG5

[Joseph Barbieri @JosephBarbieri]

This Harvard Business Review piece explores three non-exclusive scenarios for this disruption of content creation:

1) people use AI to augment their work, leading to greater productivity,
2) generative AI creates a flood of chea…https://t.co/JQPhxjNsuA https://t.co/eHDT7d29BL

[Joseph Barbieri @JosephBarbieri]

What does GPT-3 “know” about me? Large language models are trained on troves of personal data hoovered from the internet.

#ai #aiethics #largelanguagemodels #llms #artificialintelligence #generativeai #data #language https://t.co/7liu0MerF8

[Joseph Barbieri @JosephBarbieri]

Google plans to introduce generative artificial intelligence into its advertising business over the coming months, as big tech groups rush to incorporate the groundbreaking technology into their products.

#ai #bard #generativeai #…https://t.co/mo89MZIIbZ https://t.co/yacjwdb0q8

[Joseph Barbieri @JosephBarbieri]

"I've always thought of AI [artificial intelligence] as the most profound technology humanity is working on. More profound than fire or electricity or anything that we've done in the past," said Sundar Pichai, the CEO of Google and…https://t.co/CbHGaHo8jT https://t.co/iL3AjhOQa9

[Joseph Barbieri @JosephBarbieri]

Fascinating 60 Minutes feature story with Google CEO Sundar Pichai showcasing #AI developments with Google Bard and DeepMind

#ai #generativeai #alignement #hallucinations #ethics #bard #chatgtp #deepmind https://t.co/WA8FBJJDAi

[Joseph Barbieri @JosephBarbieri]

Dave Grohl thanks Canada in Super Bowl ad for Crown Royal
#superbowl #canada https://t.co/T3BPktm65a

[Joseph Barbieri @JosephBarbieri]

CEO Jonah Peretti said he hopes to transform BuzzFeed into the “premier platform for AI-powered content” 
#ai #content https://t.co/lmSlvJyqXi

[Joseph Barbieri @JosephBarbieri]

Q&A with OpenAI CEO Sam Altman | AI for the Next Era

" tools for creatives...that is going to be the great applications for AI in the short term "

#agi #artificialintelligence #creativity https://t.co/yW0RYdvISJ

[Joseph Barbieri @JosephBarbieri]

Brands need to get metaverse-ready, and that means investing in content that is made for 3D worlds, WIRED https://t.co/U4oyBrOPvb

[Jean Twenge (author of 10 RULES, GENERATIONS) @jean_twenge]

This is stunning -- Chinese kids under 14 primarily see educational videos on TikTok and are limited to 40 minutes a day. The U.S. version is a free-for-all and has no time limit.

[Joseph Barbieri @JosephBarbieri]

24 Hours in the Metaverse Version of Facebook Was Surprisingly Fun - via The New York Times https://t.co/7DwlUnJEd8

[Joseph Barbieri @JosephBarbieri]

"Every asset, process, or person within and related to an enterprise will be replicated virtually—and connected. As a result, nearly every aspect of work can take place solely digitally or, at the least, before it does so physicall…https://t.co/I1GCbQsUbe https://t.co/l84CrBYMtQ

[Joseph Barbieri @JosephBarbieri]

NVIDIA is making a #DigitalTwin of Earth to predict and monitor climate changes and more. https://t.co/v4QurM9QLt

[Joseph Barbieri @JosephBarbieri]

Adobe announces major milestone in the adoption of AI-powered Marketing Mix Modelling #mmm https://t.co/Ds0e6EbEX0

[Dr. April Khademi, PEng @aprilkhademi]

@breakfasttv Ms. Barbieri has been a STEAM champion for years, and uses digital technologies and innovative methods to promote learning. She is also wonderful with the children. Happy Teacher's Day Ms. @BarbieriRm11

[Joseph Barbieri @JosephBarbieri]

Web3 beyond the hype...
"The core distinctive feature of Web3 is the decentralization of business models. To that extent, it marks a third phase of the internet (hence “Web3”) and a reversal of the current status quo for users.

Wh…https://t.co/NeKXCkgDYk https://t.co/CBQeTp4ltr

[Joseph Barbieri @JosephBarbieri]

Roblox will serve as a testing ground for Walmart as it considers moves in the metaverse and beyond, said William White Walmart ‘s chief marketing officer. He said the experiences are designed with the next generation of shoppers…https://t.co/QZ4a7Lta2U https://t.co/fHmhHKvtiu

[Joseph Barbieri @JosephBarbieri]

Walmart is going big into Roblox with two immersive experiences—Walmart Land and Walmart’s Universe of Play—bringing numerous games, virtual concerts and interactive experiences to an effort that’s also laden with virtual commerc…https://t.co/mlFjDgylrr https://t.co/WXim3C2oeX