Joshua

Content Creator | 20 Years Experience
Connecting Brands w/ Professional Adults
Finance • Wellness • Lifestyle • Travel

[Joshua @JoshuaACreates]

There’s a life behind the content. Being a UGC creator is part of what I do — but it’s not all of who I am. Behind the camera, the scripts, the brand briefs and the final videos, there’s a real life being lived. There are routines. There’s training. There’s discipline.

[Joshua @JoshuaACreates]

This is what brands want. Great UGC isn’t only about what happens in front of the camera. It’s also about what happens behind it: understanding the brief, communicating clearly, delivering on time, making the process easy for the client, and creating content that feels natural

[Joshua @JoshuaACreates]

YOUR UGC BRIEF IS KILLING THE CREATIVE. Well… it might be. 👀 A great UGC brief needs two things: clear direction and room for creativity. Give a creator a script so rigid that every pause, gesture, and word is controlled, and you risk losing the natural delivery that makes

[Joshua @JoshuaACreates]

When was the last time you and your partner talked about something other than the kids, work, or what needs to get done? Sometimes, growing apart doesn’t look like a big argument. It looks like having nothing to write in a card. Texting from the other room. Or realizing that

[Joshua @JoshuaACreates]

Why do brands keep coming back? It starts long before I hit record. When I receive a UGC brief, I don’t begin by listing product features. I think about the person who needs the product. What’s frustrating them? What would make them stop scrolling? What would make the message

[Joshua @JoshuaACreates]

The best UGC doesn’t feel like an ad. It feels like a moment worth watching. People don’t open Instagram hoping to see another sales pitch. They’re looking for something that catches their attention, feels familiar, or makes them think, “That’s exactly what I deal

[Joshua @JoshuaACreates]

A great ad can still fail with the wrong creator. Brands spend time refining the hook, the script, the offer, the visuals and the CTA. But there’s another decision that can completely change how the message lands: Who is delivering it? If your customer is a professional man

[Joshua @JoshuaACreates]

This Airbnb made me want to stay longer. And that’s exactly the kind of feeling great travel content should create. For Airbnb hosts, hotels, hospitality brands, and travel agencies, strong UGC isn’t just about showing a beautiful room or listing amenities. It’s about helping

[Joshua @JoshuaACreates]

Why I stopped reading the news. At some point, it stopped feeling like I was being informed and started feeling like I was being told how to think. Same story. Different headlines. Different tone. Different reality. What caught my attention about this campaign was the

[Joshua @JoshuaACreates]

“Hands down the best UGC I ever got. This is 6 stars.” Client feedback like this means a lot because great UGC is about more than delivering a polished video. It’s about understanding the brand, the customer, the brief, and creating content that feels natural while still

[Joshua @JoshuaACreates]

30 seconds of content can represent hours of work. What brands see is the finished UGC video. What they don’t always see is everything that happens before it gets there: reviewing the brief, understanding the customer, planning the shots, setting up equipment, testing angles,

[Joshua @JoshuaACreates]

The resume mistake everyone makes? Waiting until they actually need a new job to update it. For brands and agencies, this is exactly the kind of UGC angle that works because it starts with a real problem your audience already understands — then introduces the product as the

[Joshua @JoshuaACreates]

MOST “UGC” FEELS TOO SCRIPTED. And that’s exactly why so much branded content gets ignored. Real UGC should feel like it came from someone who actually understands the product, the problem it solves, and the person watching. When every line feels over-rehearsed, every shot

[Joshua @JoshuaACreates]

STOP PREPARING. START CREATING. Brands don’t need creators who overthink every shot. They need creators who can take a brief, understand the customer, make decisions, film efficiently, and deliver content that actually feels natural on social. Great UGC isn’t about waiting

[Joshua @JoshuaACreates]

The first email tells you everything. A creator’s professionalism usually shows up long before the camera ever turns on. Are they responding on time? Are they clear about rates, deliverables, and usage rights? Are they communicating professionally? Are they setting realistic

[Joshua @JoshuaACreates]

They died. Then they came back. What actually happens after we die? This is a UGC video I created for The Epoch Times around a documentary exploring near-death experiences and the stories of people who were clinically dead and later came back. The creative approach here was

[Joshua @JoshuaACreates]

FILM. EDIT. REPEAT. 🎥 A day in the life of a UGC creator looks a little different every time — different products, locations, scripts, setups, and creative challenges. But the process usually comes back to the same thing: Film. Edit. Review. Adjust. Deliver. Repeat. What

[Joshua @JoshuaACreates]

Millions of views. Zero sales? Going viral can look impressive, but views alone don’t build a business. In this Coffee Break, I’m talking about one mistake I see brands make all the time: choosing creators based on reach instead of relevance. Your customer doesn’t care

[Joshua @JoshuaACreates]

Don’t build your brand on a trend. Trends can get attention. They can spike views. They can even make a piece of content feel relevant for a few days. But attention and trust are not the same thing. In this reel, I’m talking about why brands should be careful about chasing

[Joshua @JoshuaACreates]

The smarter way to record calls isn’t just recording them. It’s actually being able to use what was said. This is a UGC comparison video I created around a simple problem: voice notes capture the conversation, but they still leave you with a long audio file to sort through