Juan José Jaimes

Fashion Journalist / Creative Consultant / Creator

[ଓ ﹒ amora ﹒ 𝜗𝜚 @adoredbyamora]

being skinny means that you’ll wear a white tank and jeans and everyone will tell you they love ur outfit

[Novelle art. @artistryhere]

🌸

[❦ @saintdoII]

DUA LIPA IS A SCHIAPARELLI BRIDE!!! 💐💐

[sexy sagittarius 🐆 @afroditacoded]

money always finds its way back to me and tripled

[ً @ladyfngaga]

Lady Gaga presents the Monster Ball Tour at Madison Square Garden 🖤 Follow me for more Gaga concerts!

[jojojorge @jojojorge_]

Aca soltamos muy a la ligera el "lives were changed" pero si hay un album que verdaderamente cambio vidas fue este. Like realmente tda una generación de lgbts y de niños raritos nos permitimos ser nosotros gracias a esta era y por eso la voy a amar toda la vida.

[мотофозо 🚬🃏 @unnamedperson18]

between us.

[Gaga Daily @gagadaily]

Lady Gaga has never sounded better omg

[CONNOR @homocowboi]

Mood

[The Metropolitan Museum of Art @metmuseum]

Get a sneak peek of “Costume Art!”

This exhibition explores depictions of the dressed body across The Met’s vast collection, pairing garments with artworks to reveal the relationship between clothing and the body across time and cultures.

The Met Costume Institute's Spring exhibition opens in new Condé M. Nast galleries on May 10!

[Aakash Gupta @aakashgupta]

Hailey Bieber sold Rhode to e.l.f. for $1 billion in three years. Charlotte Tilbury took 7 years to clear $1 billion. Byredo took 16. The Rhode deal closed August 5, 2025.

Rhode shipped 10 products at the time of sale.

The 8-K disclosure was unusually granular for beauty M&A. $212 million in net sales for the 12 months ending March 31, 2025. Cost of goods around 19% of revenue. Zero physical retail. Direct-to-consumer only.

That COGS line is the part Wall Street kept rereading. Estée Lauder runs closer to 30%. Charlotte Tilbury's pre-acquisition EBITDA margin sat at 3.8%. Rhode was printing margin because the SKU count was small enough to manufacture at scale on each item.

The marketing line is where the real story sits. Tribe Dynamics tracked Rhode at $248 million in Earned Media Value in 2024 alone. Ranked #1 in skincare globally. 367% year-over-year EMV growth. Rhode ran a quarter-billion-dollar marketing campaign and paid for none of it.

Reported marketing efficiency at the time of the deal was around 9x. Every dollar in brought back nine. Beauty incumbents run that ratio in the 3-4x range.

The product strategy was the discipline most celebrity brands miss. Rhode launched June 2022 with three SKUs: peptide lip treatment, peptide glazing fluid, barrier restore cream. $20 to $40 pricing. Roughly one new product per quarter. The full catalog still fit on a single page at acquisition.

KKW Beauty carried about 50 SKUs at peak. Kylie Cosmetics ran past 100. Both had 10x the operational complexity and a fraction of the multiple.

The $35 phone case with a slot for the peptide lip treatment was the giveaway. Wearable advertising. A daily product reminder visible to every person Hailey's customer met that day.

e.l.f. paid $800M at close plus a $200M earnout tied to growth e.l.f. now controls. Sephora distribution rolled out fall 2025. International through e.l.f.'s existing channels.

TIME just named Rhode one of the 100 most influential companies of 2026. The 8-K already named it $21 million in net sales per SKU.

Hailey was the only marketing department Rhode ever needed. e.l.f. paid $1 billion for the headcount.

[Vanessa Friedman @VVFriedman]

Scoop! The Costume Institute has been quietly saving its money from the Met Gala, and soon it will have enough to be self-supporting. Which means.... https://t.co/arx3tafpd0

[Ryan Lowe @ryvnlovve]

Chanel S/S 2004

[bab0oshka @bab0oshk44]

american express card designed by alexander mcqueen (2004)

[Love Classical Music and Movies 🎺🎻💖🎥🎬 @AlexTran677026]

The film had an official costume budget of just $100,000, yet the film showcased over $1 million worth of fashion. Costume designer Patricia Field leveraged her industry connections to borrow pieces from more than 100 designers, including luxury houses such as Prada, Chanel, and Valentino.

The wardrobe featured iconic items like a $40,000 fur coat and $12,000 handbags. Meryl Streep alone wore 60 different outfits throughout the film and later donated her entire wardrobe to a charity auction.

🎥: The Devil Wears Prada (2006)