this is actually your sign TO NEVER GIVE UP ON YOUR DREAMS. do the thing you love when you can. try the thing that scares you cause of how much you want to achieve something. you can never know how your life turns out, maybe the success you dream about is right around the corner.
The greatest tragedy of life is that we only get to live through it once,
and we only seem to recognize how truly precious it is after our time's been spent, our youth has faded, and the endless potentials we once fathomed are gone
Ensure what you're sacrificing for is worth it
Notably, 1) for God
Secondarily, 2) you are giving up everything else in the world when you choose to do something
Any time scale. The larger, the more consequential. Small things mostly don't matter, but other decisions dictate how decades play out
No take backs in this world. Time is the truest resource of the energetic soul
stop trying to be the next hormozi and just steal his $100m offers funnel but sell it to german dentists
everyone's out here watching hormozi youtube videos taking notes like they're gonna "apply the principles" to their business
bro you've been "applying principles" for 9 months and you're still at $3k/month
you're trying to compete in markets where everyone has already watched the same hormozi content
every gym owner in america has seen the gym launch video every agency owner has read the $100m offers book every coach has tried the "value equation"
you're using the same playbook as 2 million other people
in the same market with the same audience
and you're wondering why it's not working
the play isn't to learn from hormozi
the play is to STEAL from hormozi and sell it where nobody knows who he is
german dentists
there are 72,000 dental practices in germany
average practice does €400k-€1.2M/year in revenue
the owners are:
- high income (€150k-€400k personal)
- time poor (working 50+ hours/week in the chair)
- desperate to grow but have no idea how
- completely ignored by the english-speaking marketing world
- have never heard of alex hormozi in their life
they don't know what a "grand slam offer" is they've never seen the value equation they don't know about the $100m leads framework
all that stuff that's been beaten to death in the US?
it's brand new information in germany
this is the arbitrage
here's what my guy did
he took hormozi's core frameworks:
- the value equation (dream outcome × perceived likelihood / time × effort)
- the offer structure from $100m offers
- the lead magnet strategy from $100m leads
- the pricing psychology stuff
and he repackaged it as "praxiswachstum" (practice growth) consulting for german dentists
same concepts german language dental-specific examples €15k price tag
he didn't invent anything
he just translated proven frameworks into a market that's never seen them
first year: €340k second year: €890k now: €1.1M run rate
selling information that's literally free on youtube
but in german
to dentists who would never find it themselves
the genius is in the specificity
he's not selling "business coaching"
he's selling "patient acquisition systems for german dental practices"
every case study is a dentist every example uses dental terminology every framework is adapted to how practices actually work
a german dentist looks at his stuff and thinks "finally someone who understands MY business"
they have no idea it's just hormozi frameworks with "gym" replaced with "praxis"
and honestly, it doesn't matter
the information works
they get results
everybody wins
he just captured the value of being the first to bring it to that market
here's why german dentists specifically are insane
most profitable niche i've seen for this play
you just have to repackage the aggressive american stuff into professional german consulting
remove the "fck" and "crush it" energy add case studies and data make it look like mckinsey not miami
same information, different wrapper
this applies to any hormozi framework
the $100m offers stuff works everywhere
it's just saturated in english-speaking markets
but go to:
- germany (dentists, lawyers, doctors, engineers)
- japan (any service business)
- south korea (academies, hagwons, tutoring)
- brazil (any local business)
- poland (trades, agencies)
- UAE (luxury services, real estate)
these markets have money and business owners who've never been exposed to modern offer psychology
you can be the first person to bring "dream outcome × perceived likelihood / time × effort" to korean hagwon owners
they'll think you're a genius
you're just translating
here's how to do this yourself
step 1: pick a hormozi framework that's proven
the value equation the offer creation process the lead magnet strategies the pricing stuff
don't try to be original - originality is for people with time to waste
step 2: pick a non-english market with money
germany, japan, korea, UAE, brazil, france
look for:
- high GDP per capita
- professional service businesses
- fragmented markets (lots of small practices, not corporations)
- low exposure to american marketing content
step 3: pick a specific profession
don't do "business owners"
do:
- dentists
- physiotherapists
- lawyers
- architects
- private doctors
- accountants
- veterinarians
specificity is everything
"business consultant" = commodity "practice growth advisor for german orthodontists" = premium expert
step 4: translate and adapt the frameworks
not just language - cultural translation
germans hate hype → make it data-driven japanese hate confrontation → soften the sales approach brazilians love relationships → add more personal touch
same core information, different delivery
step 5: price at €10k-€25k
these are professional service businesses
they're used to paying for expertise
don't price like you're selling to broke 23 year olds
price like you're a serious consultant
step 6: get 3 clients and let referrals do the rest
professional communities are tight
one dentist tells another dentist
one lawyer tells their lawyer friends
you don't need ads
you don't need content
you need results for 3 people and a referral ask
this is how you go from $0 to €300k+/year without:
- building an audience
- posting content daily
- competing with everyone who read the same book
- being original
just translate what works to where it hasn't been done yet
stop trying to be hormozi
just be the guy who brought hormozi to a market he'll never touch
that's the real $100M play