.@Jslieberman CEO of @PowersInteract joins me to talk digital ads and marketing for politics, how the industry has changed over the past decade and what’s in store for the next 10 years. #MFPodcast 482 is out now https://t.co/rTgdE31FD9
Political advertising benefits from what's known as supply path optimization, or finding the most direct and cost-effective routes for buying digital ad inventories, as Jordan Lieberman, chief executive at Powers Interactive, says
https://t.co/nEj6ZV4zry
Publishers have come a long way in selling to the political market. However, there are still areas needing improvement. Jordan Lieberman/Kate Holliday of @PowersInteract give us their thoughts on how to move forward.
An Open Letter to Digital Publishers
https://t.co/Mdp1zi64K3
Get a quick lesson on programmatic digital advertising and learn how political marketers are relying on these platforms to reach voters in a fragmented landscape on this week's Business of Politics Show.
Guests: @Jslieberman & @kholliday22
🎧 https://t.co/aOaKLWrAk7
Jordan Lieberman, CEO of Powers Interactive, highlights 5 common dysfunctions that consulting firms often face including inattention to results, fear of conflict, and more!
@Jslieberman
Why Consulting Firms Need to Confront These 5 Dysfunctions
https://t.co/Uj93l272YU
2023 has begun and consultants have a good feeling about where we’re heading over the next twelve months. Here’s what they told us.
15 Consultant Predictions For 2023: Where Do We Go From Here?
https://t.co/QR1VJeCEUD