Eric Wilson

Political technologist leading the GOP into the future of campaigns. Executive Director - Writing & podcasting @campaigntrend

[Eric Wilson @ericwilson]

Here's the full report: https://t.co/1Afq78kER9

[Eric Wilson @ericwilson]

Republican campaigns have an email problem.

We analyzed 75 House and Senate campaigns. 22 Democrats share ONE IP block. The 40 Republicans we measured are scattered across 25.
The deliverability gap is structural:

[CampaignEngine @RaiseWinRepeat]

Please read

[Ken Mika @KenMika9]

Wow. Just wow.

[Elliott Griffin @elliottjgriffin]

Compelling. #txlege

[Eric Wilson @ericwilson]

Republicans are lacking a shared, professionally managed email marketing infrastructure. It's a coordination and strategic fix.

Full report here: https://t.co/1Afq78kER9

[Eric Wilson @ericwilson]

For years, Republicans have wondered why our campaign emails aren't reaching voters inboxes the same way Democrats' are.

I've had my suspicion that it was something structural (not bias) and new research from the Center for Campaign Innovation reveals what's happening:

[Eric Wilson @ericwilson]

We checked against top spam blacklists and the Republican IP addresses aren't there.

Email authentication between R vs D is about the same.

The primary variable is the shared infrastructure.

[Eric Wilson @ericwilson]

We break it down in this week's @campaigntrend Best Practice, including the WinRed Dynamic Amounts feature: https://t.co/hOtGPxZ3r8

[Eric Wilson @ericwilson]

Did you know restaurants use the anchoring principle to nudge you to the bottles they want you to buy on their wine lists?

Your campaign should be doing this with your donation page amounts to get more donors and better gifts. ⏬

[Eric Wilson @ericwilson]

This is an easy change you can make to raise more money and get more donations without doing any extra work.

[Campaign Trend @campaigntrend]

https://t.co/IbXGigqrqC

[Eric Wilson @ericwilson]

Being anti data center is a victimless crime for candidates right now, which is why we're seeing populists on the Left and Right take up this mantle.

[BORED @BoredElonMusk]

Insanely clever marketing.

It’s a water stencil so what they’re doing is power washing the sidewalk and creating the words with the dirt that remains.

[Eric Wilson @ericwilson]

@frpatrickop Beautiful church. Where is it?

[Eric Wilson @ericwilson]

You can find the full thing here: https://t.co/su3jfdCPbr

I just can't fathom a world in which this is a good idea to publish.

[Eric Wilson @ericwilson]

The DNC's after-action report ("Build to Win. Build to Last.") is making the rounds. It's more rant than analysis and the annotations are wild.

Here are the digital, data, and tech sections worth a closer look: ⏬

[Eric Wilson @ericwilson]

The author argues the Harris Super PAC made the economy case but left Trump undefined, and Harris lost economy-first voters by 63 points. Recommends future nominees rethink whether a designated Super PAC is even worth it.