Jason Shenitzer

Multifamily Operator | Co-Founder, Pro Forma
We build video marketing platforms engineered to drive NOI

[Jason Shenitzer @Jshenitzer]

@lalovestrump TikTok is generating real lead volume for MF and going rapidly.

[Jason Shenitzer @Jshenitzer]

You’re off here. Adjacent to campus to the west is historic Sam Hughes neighborhood. Nice homes ($1m+), to the north is safe student housing and heads towards the Catalina Foothills, East is a bit rough as you near the freeway and a few miles south you hit South Tucson which is a low income part of town… Where did you stay when visiting?

[Jason Shenitzer @Jshenitzer]

@MultifamilyMad https://t.co/3bVNt9o5JL

[Jay Parsons @jayparsons]

Fascinating shift emerging in how younger renters search for apartments: Gen Z is LESS likely to favor traditional tools like an ILS and online reviews, and MORE likely to favor organic methods like attending events, talking to residents, and texting with the property manager.

[Jason Shenitzer @Jshenitzer]

@LA_Multi_Fam @Roxstedy11 I say this not knowing exactly your layout but, the open layout with no traditional living room setup kills deals. Shoot me a message with your email and I can send examples.

[Jason Shenitzer @Jshenitzer]

@LA_Multi_Fam @Roxstedy11 Don’t open it. I can send you multiple examples in LA of open layouts that look beautiful, Drive leads and layout kills deal.

[Jason Shenitzer @Jshenitzer]

@moseskagan Have run into this a lot lately and came across this solution. Seems like the right idea. https://t.co/COf80tdulj

[Jason Shenitzer @Jshenitzer]

@bobbyfijan @bobbyfijan I see the green one achieving significantly more rent based on the second bedroom size. Small bedrooms in LA take longer to rent and 1+office archives around 30% less rent than a proper 2 bed.

[Jason Shenitzer @Jshenitzer]

@bobbyfijan How do you think about the noise associated with family focused amenities? Thinking new dev should be amenetized more like WeWork. One floor fun & the other quiet. In SoCal rooftops are no longer just for entertainment. All need common Wifi…

[Jason Shenitzer @Jshenitzer]

@LA_Multi_Fam @iamdshagz @BarryRoland19 @moseskagan All third party marketing & leasing for owners and management companies. Launching an owner facing product in 2023.

[Jason Shenitzer @Jshenitzer]

@LA_Value_Add A tub won’t deter a renter but a shower can. Some woman won’t rent a place without a tub.

[Jason Shenitzer @Jshenitzer]

@JohnMcDonaldSB @getboxi @semihandmade @bobbyfijan @seandsweeney @chadludeman @PaulinaJones @aussieflya @kdness @TyronMcDaniel @JohnMcDonaldSB We handle the marketing and leasing for about 10k apartments in LA. Often in pre-development owners ask for vendor recommendations. Look forward to learning more and recommending you.

[Jason Shenitzer @Jshenitzer]

@mattcirac Hernandez wholesale flooring in Commerce

[Jason Shenitzer @Jshenitzer]

@JesmanPaul @BarryRoland19 @davidellebrecht W/D approximately $200 premium in most LA neighborhoods and 2-4 wks quicker absorption with less turnover. Almost as important as parking.

[Jason Shenitzer @Jshenitzer]

@JesmanPaul Privatize patios for each of the lower units and extend the walkway towards the fence.

[Jason Shenitzer @Jshenitzer]

@moseskagan @bobbyfijan Yes. Live in Westchester where there was a Thomas boom 4 - 5 yrs ago. Overheard many times at the park “It’s a Thomas James Home”. Large home for decent price, bought at the right time comes across as smart buy. Families that recently paid $2m for 2k sqft envious.

[Jason Shenitzer @Jshenitzer]

@SullyBusiness Look for the ads with the worst pictures but clearly a newer building.

[Jason Shenitzer @Jshenitzer]

@StudentRentPro @bobbyfijan Pre covid, many LA value add investors had been adding small bedrooms. One lease-up is 3 doors from an @moseskagan project. Our 1 beds are getting $50 less than our 2 beds with a tiny second bedroom. Post covid, a larger bedroom is more valuable than large kitchen /living room.

[Jason Shenitzer @Jshenitzer]

@StudentRentPro Around 10x10 but just as important is the bed & closet layout taking into account desk placement. Might get away with a strange layout yr 1 (overlooked) but that tenant will move on asap.