Ju Rhyu

co-founder @herocosmetics, a functional personal care brand. tweets about retail, DTC, business-building here. 📍NYC / Paris.

[Ju Rhyu @jurhyu]

I have imposter syndrome! Given the success of Hero, a lot of people attribute the success to my skills or savviness but, you know what? So much was LUCK.

Here are some key decisions that were made that ended up working out great for us but at the time was kind of sheer luck:

[Ju Rhyu @jurhyu]

@soundslikecanoe 👋🏼 all good here!

[Ju Rhyu @jurhyu]

@pmchx @proseofficial Very cool!!

[Ju Rhyu @jurhyu]

@kimofinternet @swhnorton @sirkensingtons @herocosmetics CPG nerd!

[Ju Rhyu @jurhyu]

@swhnorton @sirkensingtons @herocosmetics CPG nerds unite!

[Ju Rhyu @jurhyu]

What CPG founders do for fun when we hang out together. We walk @Target.

[Scott Norton @swhnorton]

You probably think CPG founders like me and @jurhyu are really predictable.

Like we just walk around Target and point at our products for fun or something.

Well, yes.

[Ju Rhyu @jurhyu]

@michaelmiraflor Byredo or grown alchemist

[Ju Rhyu @jurhyu]

@DaveRekuc @codyplof we weren't VC funded! it was PE growth.

[Ju Rhyu @jurhyu]

@RachelReid25 Congrats!!

[Ju Rhyu @jurhyu]

@MehtabKarta Pretty!!

[Ju Rhyu @jurhyu]

@Jessicameher @KivaDickinson recommends https://t.co/DXNloeRw9S

[Ju Rhyu @jurhyu]

@LoganChierotti @PhysiciansCh that's HUGE!!

[Ju Rhyu @jurhyu]

@swhnorton @guyraz @sirkensingtons @HowIBuiltThis @Unilever Oooooh listening !!

[Ju Rhyu @jurhyu]

@LoganChierotti Post exit, I am a lot more paranoid now and am leaning towards living a more low key life

[Ju Rhyu @jurhyu]

@LoganChierotti I feel this

[Ju Rhyu @jurhyu]

@philwinkle When is your album coming out?

[Ju Rhyu @jurhyu]

@KivaDickinson You have me intrigued!

[Ju Rhyu @jurhyu]

@lifeofbi Yay @susanyara !! 👸

[Ju Rhyu @jurhyu]

@MattMullenax @usehuron So cool!

[Ju Rhyu @jurhyu]

@cpgwire Another great investment from Aria! M

[Ju Rhyu @jurhyu]

@businessbarista That is the number one question I get asked - “what will you do next?”.

It actually adds a lot of pressure but I am fine if i don’t do anything as amazing as hero again (and I prob won’t).